Kids are the driving force behind today’s toy sales, and brands can’t afford to ignore how they’re reshaping the market. Our latest infographic The Path to Toy Sales Success: Winning Strategies for Toy Brands in a Tough Economy is full of new data exploring kids’ influence on family toy purchases and proven strategies for boosting toy sales in the US and UK! This infographic will help you engage kids directly, effectively, and in the ways that they prefer—all with privacy and safety at the forefront.

Key insights inside:

  • Kids’ influence is growing: Kids’ influence has increased 10% YOY, and 98% of parents consult their kids on toy purchases. 88% of parents buy toys based on their children’s expressed wishes.
  • Toys are considered family essentials: Toys are among the top five most frequently purchased household items, alongside necessities like groceries, clothes, and above personal care products.
  • The cross-platform strategy to reach kids: 76% of kids are more likely to request a product if they see an ad across multiple platforms, with YouTube being the #1 place where kids notice ads.

Learn how SuperAwesome’s Awesome Ads platform has successfully doubled toy sales with proven channels and ad strategies. Download The Path to Toy Sales Success and discover how your brand can achieve similar success.