The Next Generation of Engagement
For The Next Generation

I am a…

SuperAwesome
powers how brands engage Gen Alpha & Gen Z – everywhere they are.

Hundreds of brands and content owners use SuperAwesome’s youth-specialized data, tech, practical experience, regulatory expertise, and creativity.

Video & Ads

Youth-specialized, audience-centric media across YouTube, Shorts, Kids, Connected TV, In-game, and In-app.

Creator Economy

Insight-driven, culturally powerful programs to engage Gen Alpha and Gen Z with influencers and immersive gaming experiences.

Awesome Intelligence

Awesome Intelligence gives brands confidence that they are:

Discovering the trends, audiences, and content that matter to teens & kids
Engaging them effectively wherever they are
Measuring that it’s working

Trusted by 300+ leading brands and content owners

See the results we’ve delivered for customers…

Rubik’s

How Spin Master partnered with YouTube talent to drive an impactful presence and make Rubik’s Cubes a “must-have” product for 8 to 12-year-olds.

Read here

Prodigy

How game-based learning leader Prodigy Education partnered with SuperAwesome to cut through the noise of a fragmented creator ecosystem to connect with Gen Alpha where they play.

Read Here

Nickelodeon

How the top entertainment brand for kids, Nickelodeon, increased show viewership and engagement with AwesomeAds.

Read here

Become an expert with our insights…

From Discovery to Devotion: The Evolution of Gen Alpha & Z Fandoms

Our latest research reveals the dynamics behind how fandoms form, evolve, and stick, giving brands the insights to engage meaningfully where it counts.

Download here

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Alpha Impact: How Kids Are Shaping Media, Tech & Commerce

In this study, we take a deep dive into the big trends in technology, regulation, social media, and attention that are shaping – and being shaped by – Gen A.