Making the internet safer for kids

Kid-safe Advertising and Monetization | Community and Creators | Parental Consent

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powers the kids digital media ecosystem.

Our kidtech is used by hundreds of brands and content-owners to enable safe digital engagement with the global kids audience. Built specifically to ensure total digital privacy (COPPA/GDPR-K) for kids, our technology footprint reaches almost half a billion kids across North America, Europe, LATAM and APAC.

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Monthly kid-safe digital transactions

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Kid-safe advertising & monetization

The industry’s leading kid-safe ad platform providing brand solutions for advertisers and content owners.

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Kid-safe social & community

Tools for kid-safe social engagement in fully moderated environments.

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Parental consent management

COPPA/GDPR-K compliant authentication, parent portals and consent management.

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Certification programs to empower stakeholders to better understand the digital requirements of the under 13 market.

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See what else we’ve been up to…

From the blog

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Developing a gaming strategy for young audiences: 3 learnings from our partnership with DreamWorks Animation

Learn why a gaming strategy is essential for entertainment studios, how we brought Spirit Untamed into the gaming ecosystem, and key learnings for entertainment brands to create immersive in-game experiences.

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How kids and Young Teens have raised the stakes for brand loyalty

The key to increasing the lifetime value of your customers is understanding the emotional drivers of loyalty in young audiences. Learn more about these drivers, how brands should engage young audiences during the critical loyalty transition period, and how to maintain the loyalty lifecycle.

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Case Study


AWARD WINNING: MGA Entertainment and SuperAwesome generate global kid awareness and excitement for the L.O.L. Remix Music Awards

To debut its new Remix product line, which was accompanied by an original music album, MGA had to make noise. To reach kids in an authentic way, MGA required a trusted partner to execute a buzzworthy event across 13 compliance landscapes.

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Trusted by over 300 of the top kids brands and content owners

  • Nike
  • Outfit7
  • Netflix
  • Nick
  • Warner Bros
  • EA
  • Sega
  • Ubisoft
  • Kelloggs
  • Hasbro
  • Mattel
  • Unilever
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