Making the internet safer for young audiences

Advertising and Monetization | Community and Creators | Parental Consent

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powers the youth digital media ecosystem.

Our technology is used by hundreds of brands and content-owners to enable safe digital engagement for under-16s. Built to ensure total digital privacy (COPPA/GDPR-K) for young audiences, our technology footprint reaches almost half a billion under-16s across North America, Europe, LATAM, and APAC.

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Monthly safe youth digital transactions

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Advertising & monetization

The industry’s leading ad platform for advertisers and content owners to safely reach under-16s.

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Safe social & community for young audiences

Tools for safe social engagement for under-16s in fully moderated environments.

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Parental consent management

COPPA/GDPR-K compliant authentication, parent portals and consent management.

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Certification programs to empower stakeholders to better understand the digital requirements of the under-16 market.

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See what else we’ve been up to…

From the blog


How KWS is solving parent verification for developers with young audiences

Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers.

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How kids and Young Teens have raised the stakes for brand loyalty

The key to increasing the lifetime value of your customers is understanding the emotional drivers of loyalty in young audiences. Learn more about these drivers, how brands should engage young audiences during the critical loyalty transition period, and how to maintain the loyalty lifecycle.

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Case Study


AWARD WINNING: MGA Entertainment and SuperAwesome generate global kid awareness and excitement for the L.O.L. Remix Music Awards

To debut its new Remix product line, which was accompanied by an original music album, MGA had to make noise. To reach kids in an authentic way, MGA required a trusted partner to execute a buzzworthy event across 13 compliance landscapes.

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Trusted by over 300 of the top brands and content owners

  • Nike
  • Outfit7
  • Netflix
  • Nick
  • Warner Bros
  • EA
  • Sega
  • Ubisoft
  • Kelloggs
  • Hasbro
  • Mattel
  • Unilever
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