The Next Generation of Engagement For The Next Generation
Learn moreI am a…
Video & Ads
Youth-specialized, audience-centric media across YouTube, Shorts, Kids, Connected TV, In-game, and In-app.
Creator Economy
Insight-driven, culturally powerful programs to engage Gen Alpha and Gen Z with influencers and immersive gaming experiences.
Awesome Intelligence
Awesome Intelligence gives brands confidence that they are:
- Discovering the trends, audiences, and content that matter to teens & kids
- Engaging them effectively wherever they are
- Measuring that it’s working
Trusted by 300+ leading brands and content owners
See the results we’ve delivered for our customers…
Rubik’s
Discover how cracking the creator code turned a classic puzzle into the internet’s newest obsession – and what that means for your next creator campaign.
Read here
Prodigy
See how game-based learning leader Prodigy Education partnered with SuperAwesome to cut through the noise of a fragmented creator ecosystem to connect with Gen Alpha where they play.
Read Here
Nickelodeon
Learn how the top entertainment brand for kids, Nickelodeon, increased show viewership and engagement with AwesomeAds.
Read hereBecome an expert with our insights…
From Discovery to Devotion: The Evolution of Gen Alpha & Z Fandoms
Our latest research reveals the dynamics behind how fandoms form, evolve, and stick, giving brands the insights to engage meaningfully where it counts.
Download here
Alpha Impact: How Kids Are Shaping Media, Tech & Commerce
In this study, we take a deep dive into the big trends in technology, regulation, social media, and attention that are shaping – and being shaped by – Gen A.
Download here
Holidays Unwrapped: Family, Fandoms and the 25′ Wishlist
In our 2025 festive deep-dive we take a look at the wishlist winners, the growing influence of fandoms, this year’s ‘must-have’ categories – and we compare what parents think kids and teens want vs what they actually want.
Learn more
