How adidas uses Fortnite to launch their new product with existing fans.

📍 Location: US





of polled Gen Z gamers who play soccer are likely to purchase the X Speedportal in the next few weeks.



creator views across TikTok, Twitch, and YouTube drove 43% increase in gameplays (WoW) and over-delivered by 2x the estimated social views.


Over 800K

gameplays in 30 days with 38% custom adidas speedrun completions.


The Challenge

adidas wanted to make a splash with their X Speedportal cleat launch. They were looking for an innovative digital destination that could showcase thematic alignment to the product with their overall brand pillars and creative strategy: speed, soccer, and portals.To reach Gen Z in an engaging and approachable way, they knew they had to be in gaming.

Find out how adidas succeeded in authentically engaging with Gen Z with a Fortnite integration

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