How adidas uses Fortnite to launch their new product with existing fans.
📍 Location: US
adidas wanted to make a splash with their X Speedportal cleat launch. They were looking for an innovative digital destination that could showcase thematic alignment to the product with their overall brand pillars and creative strategy: speed, soccer, and portals.To reach Gen Z in an engaging and approachable way, they knew they had to be in gaming.
Find out how adidas succeeded in authentically engaging with Gen Z with a Fortnite integration
Learn more about our solutions…
Brand-safe influencer marketing and content creation for youth and family audiences.Learn more
Empowering brands to deliver safe and exciting, gaming programs to reach Gen Alpha and Gen Z.Learn More
Rich Media, Video and Display Advertising
AwesomeAds is the leading ad platform for Gen Alpha and Gen Z, built with privacy at the forefront.Learn More