Building COPPA-compliant competition flows for kids

When I was seven, I entered a competition at a local toy shop. The new James Bond movie, Licence to Kill, had just hit the theatres (eek, that dates me) and the competition was to promote the movie. The challenge was to build a vehicle out of LEGO to help James Bond escape from a desert island. (Did Licence to Kill even feature a desert island?)  Read More

SafeFam certification helps brands work more safely with young YouTubers

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels on the platform, and sponsored collaborations are beneficial to both the influencers and the brands. Read More

COPPA-compliant programmatic advertising with our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for… Read More

TikTok COPPA fine ups the stakes in kids digital privacy

The FTC dramatically upped the ante on COPPA enforcement this week with a record-setting fine of $5.7m against the app formerly known as Musical.ly (now TikTok). The settlement says TikTok breached COPPA by knowingly collecting personal information from children without first obtaining parental consent, as required by the law. Read More