SuperAwesome’s #Kidtech podcast goes behind the scenes with the people and companies shaping the kids digital landscape. Hosted by Dylan Collins, SuperAwesome CEO, the podcast features a variety of industry experts—from regulators to company founders to creators and beyond. Read More
This week the UK government published its long-awaited final position on Online Harms, previewing new legislation in 2021 that will go further to protect consumers—and particularly children—from harmful content than any country. Read More
Brands that aspire to connect with youth audiences have much to consider — from keeping up with the latest trends and emerging platforms to staying on top of changing legal requirements. This presents difficulties when it comes to creating content for kids and Young Teens that is both safe and effective. Read More
SuperAwesome’s recent report, How the kids gaming ecosystem has changed, provides observations and insights about how young audiences’ gaming patterns are changing the entire digital media landscape. Read More
With kids screen time on the rise, safe digital playgrounds have never been more critical – and it’s important that kids know they can play a part in making the internet a safer place for everyone. Read More
In the latest episode of our #Kidtech podcast, Dylan Collins, CEO of SuperAwesome, sat down with Isaac Larian, CEO and Founder of MGA Entertainment, for a lively discussion about MGA Entertainment and the wider toy business in 2020, the effects of a changing digital landscape on physical play,… Read More
Kids engage with the world in a more interactive way than adults. To capture their attention, branded experiences need to incorporate that interactivity. The most effective and memorable way to accomplish this is by creating playable experiences, also known as mini games. The majority of kids that we’ve spoken to… Read More
Old enough to cultivate their own opinions and spending power, but young enough to draw upon parental budgets, the 13-15 audience has quietly become the most influential household audience in the world. In our recent report, The emergence of the 13-15 market: the world’s most powerful household influencers, we… Read More
It is increasingly important for publishers to be aware of the legal implications of failing to comply with the Children’s Online Privacy Protection Act (COPPA). In recent years, the Federal Trade Commission (FTC) has become more assertive in addressing violations of children’s online privacy, especially for… Read More
MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More
