How brands can top kids’ wish lists this holiday season

Kids look to many sources to inspire the decisions they make. Friends, family, online content creators, and the digital communities that they belong to are all important influences. Historically, though, the schoolyard and word-of-mouth are most impactful; kids want what their friends have. However, 2020’s lockdown period due to the… Read More

One year on: key learnings from the FTC’s 2019 YouTube settlement

A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. The $170 million fine, following a prolonged investigation, was a critical step for kids’ online safety and moved the goalposts for enforcement… Read More

Announcing the next chapter of SuperAwesome: joining Epic Games

We started SuperAwesome in 2013 with the mission to make the internet safer for kids. The key to achieving that kind of impact has always been scale. The bigger we are, the more our products are adopted, the more that children are engaging with a safer digital environment. To help… Read More

The UK’s Children’s Code is law. What happens next?

Wednesday was the first day of a new era of online protections for kids. The Age Appropriate Design Code became law in the UK, impacting companies around the world. Any website, app, or digital service with users or operations in the UK will now have to consider the best interests of their under-18 audience in designing their services. Read More

UK’s Information Commissioner, Elizabeth Denham: “A generation from now, regulations protecting kids online will be as normal as seatbelts”

On Episode 11 of #Kidtech, our CEO Dylan Collins was joined by the UK’s Information Commissioner, Elizabeth Denham. She leads the UK Information Commissioner's Office (ICO), which is responsible for regulating data privacy in the UK; overseeing the data protection practices of companies, charities, and government agencies.  Read More

#Kidtech Season Two Episode Ten: Stephen Sharer, YouTuber

In Episode Ten of #Kidtech Season Two, we were joined by Stephen Sharer, the well known YouTuber whose channel now has almost 8 million subscribers and in excess of 3 billion views. Stephen sat with SuperAwesome CEO, Dylan Collins, to discuss how he came to be such a success, his experience with YouTube and TikTok and his expansion into the gaming industry with the release of his game Rocket Slide. Read More

Women in Tech: An interview with Natasha Mulla, Software Engineer

At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome — from engineers to product managers to everything in between. Natasha studied Computer Science at university and became a Data Scientist upon graduating. She transitioned into software engineering after 1 and a half years of data science and eventually went on to join SuperAwesome as a Software Engineer for AwesomeAds, the only ad platform built for the global kids industry. Read More