#Kidtech Season Two Episode Two: WPP CEO, Mark Read
In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company. Read More
How the PopJam community is reacting to Covid-19
PopJam is a safe space for kids to express themselves, but Covid-19 content requires careful curation. Read More
3 brands compassionately engaging with families & kids during Coronavirus
Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments. With real-life opportunities for play and education now heavily restricted, new pressures are being placed upon families to find ways to educate and entertain young children. Read More
Everyone is a kids and family brand now: download the report today
Everything has changed - what should you do now? Read More
Every company is a kids brand now…
Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More
A message for our customers, partners and friends
I wanted to share some of the measures that we’re taking to ensure SuperAwesome’s services remain unaffected by the Covid-19 pandemic. We’re following advice from the authorities in each of our regions. At this point we’ve shifted all of our global teams to working from home, along with implementing additional… Read More
#Kidtech S2 Episode 1: FTC Commissioner, Rebecca Slaughter
In 2019, kids’ digital privacy went mainstream as Google was fined $170m by the FTC for breaching COPPA. This marked the first occasion that Silicon Valley had formally recognised the existence of children on general audience platforms. In Episode One of Kidtech Season Two, FTC Commissioner Rebecca Slaughter sat with SuperAwesome CEO Dylan Collins to discuss *that* YouTube fine, emerging digital privacy policies in the kids space, the FTC’s role and what she thinks the future of COPPA might look like. Read More
Announcing SuperAwesome’s new KidAware Certificate Program
In November 2019 we launched the KidAware online portal, providing anytime, online access to our most frequently requested courses on COPPA, GDPR-K and other kids’ digital regulations. The portal provides brand, publisher and agency teams with up-to-date training on the rapidly changing world of kids data privacy laws, kids’ ad regulations and best practices for engaging kids compliantly online. Read More
Minecraft is reintroducing crafting to kids
Minecraft, kids’ favorite video game of 2019, wants users to “get crafty.” In early 2019 we saw girls increasingly enjoying gaming. By the end of the year, boys listed Arts and Crafts as a top 10 hobby. The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this? Read More
Announcing #Kidtech Season Two
In 2019 we launched #Kidtech, the podcast that goes behind the scenes with the people and companies influencing the digital kids sector. Season One featured a series of incredible guests across many different areas of the kidtech sphere. You can take a glance back at some of Season One’s highlights… Read More
