Every company is a kids brand now…

Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More

A message for our customers, partners and friends

  • Tess Hanna
  • News
  • Mar 17, 2020
  • 1 Minutes

I wanted to share some of the measures that we’re taking to ensure SuperAwesome’s services remain unaffected by the Covid-19 pandemic.   We’re following advice from the authorities in each of our regions. At this point we’ve shifted all of our global teams to working from home, along with implementing additional… Read More

#Kidtech S2 Episode 1: FTC Commissioner, Rebecca Slaughter

  • Tess Hanna
  • Podcasts
  • Mar 13, 2020
  • 1 Minutes

In 2019, kids’ digital privacy went mainstream as Google was fined $170m by the FTC for breaching COPPA. This marked the first occasion that Silicon Valley had formally recognised the existence of children on general audience platforms. In Episode One of Kidtech Season Two, FTC Commissioner Rebecca Slaughter sat with SuperAwesome CEO Dylan Collins to discuss *that* YouTube fine, emerging digital privacy policies in the kids space, the FTC’s role and what she thinks the future of COPPA might look like. Read More

Announcing SuperAwesome’s new KidAware Certificate Program

  • Tess Hanna
  • COPPA ,  GDPR
  • Mar 11, 2020
  • 2 Minutes

In November 2019 we launched the KidAware online portal, providing anytime, online access to our most frequently requested courses on COPPA, GDPR-K and other kids’ digital regulations. The portal provides brand, publisher and agency teams with up-to-date training on the rapidly changing world of kids data privacy laws, kids’ ad regulations and best practices for engaging kids compliantly online.  Read More

Minecraft is reintroducing crafting to kids

Minecraft, kids’ favorite video game of 2019, wants users to “get crafty.”  In early 2019 we saw girls increasingly enjoying gaming. By the end of the year, boys listed Arts and Crafts as a top 10 hobby. The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this? Read More

Announcing #Kidtech Season Two

In 2019 we launched #Kidtech, the podcast that goes behind the scenes with the people and companies influencing the digital kids sector.  Season One featured a series of incredible guests across many different areas of the kidtech sphere. You can take a glance back at some of Season One’s highlights… Read More