Click here to listen! Bjorn Jeffery is a digital strategy and consumer culture advisor who is perhaps best known for his role as founder and CEO of Toca Boca – a play studio that makes digital toys for kids on touchscreen devices. Originally incubated inside Bonnier but now… Read More
Click here to listen! In a very special episode of #Kidtech, SuperAwesome’s Dylan Collins dials in Axios’ Sara Fischer and Kim Hart from Washington DC to discuss the PwC Kids Digital Advertising Report 2019 which was released in early June. At Axios, Sara… Read More
Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by… Read More
Last week Google announced an important revamp of its policies for Play Store apps that are used by children. With these changes, Google is addressing many of the concerns voiced in recent years by parents, regulators and advocates about the safety of apps that are marketed to kids. Read More
Last week Google announced an update to their policies for kids’ apps in the Google Play store, with significant impact on kids’ publishers: Apps whose primary audience is children must participate in the Designed for Families (DFF) program, and will only be allowed to use certified ad SDKs… Read More
PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. Because it is aimed at an audience of 7-12 year olds, we take both privacy and compliance extremely seriously. A critical concern for any platform is the product analytics you use to measure and learn. This is never a trivial thing to get right. Deciding what to measure, and how, requires careful thought, but at least you have a massive array of products and solutions to choose from, often with fully-featured SDKs to make implementation quicker and easier. Read More
Click here to listen! In episode 12 of #KidTech, Mind Candy’s CEO Ian Chambers sat down with Dylan Collins in London to discuss Mind Candy’s journey after Moshi Monsters. On his 3rd anniversary as CEO of Mind Candy, Ian chats about about in-app versus physical purchasing experiences for… Read More
Click here to listen! Demian Falestchi, CEO and Co-Founder of Kids Corp, Latin America’s leading kids advertising platform, recently sat down with Dylan in New York. Demian talks about the LatAm digital kids ecosystem, how TV decline there compares to other regions, tackling the issues around YouTube, and… Read More
Data is a currency. Before May 2018, users — who provide or create this data in the first place — were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily. GDPR has put power in the hands of the users, and many companies have yet to understand that they need to explain exactly what their users are getting, at what costs, and why they should trust them, before they hand over their valuable data. Read More
