Kids look to many sources to inspire the decisions they make. Friends, family, online content creators, and the digital communities that they belong to are all important influences. Historically, though, the schoolyard and word-of-mouth are most impactful; kids want what their friends have. However, 2020’s lockdown period due to the… Read More
A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. The $170 million fine, following a prolonged investigation, was a critical step for kids’ online safety and moved the goalposts for enforcement… Read More
On September 9th, SuperAwesome hosted its first-ever online EMEA Digital Kids Upfronts. Typically held in person, the highly anticipated event is packed with presentations on critical topics related to kids marketing, from the latest kids insights to upcoming product launches. This year’s agenda included the following sessions and speakers:… Read More
Wednesday was the first day of a new era of online protections for kids. The Age Appropriate Design Code became law in the UK, impacting companies around the world. Any website, app, or digital service with users or operations in the UK will now have to consider the best interests of their under-18 audience in designing their services. Read More
On Episode 11 of #Kidtech, our CEO Dylan Collins was joined by the UK’s Information Commissioner, Elizabeth Denham. She leads the UK Information Commissioner's Office (ICO), which is responsible for regulating data privacy in the UK; overseeing the data protection practices of companies, charities, and government agencies. Read More
In Episode Ten of #Kidtech Season Two, we were joined by Stephen Sharer, the well known YouTuber whose channel now has almost 8 million subscribers and in excess of 3 billion views. Stephen sat with SuperAwesome CEO, Dylan Collins, to discuss how he came to be such a success, his experience with YouTube and TikTok and his expansion into the gaming industry with the release of his game Rocket Slide. Read More
At the end of Q2, it’s clear that Covid-19 and the Black Lives Matter movement are having a huge impact on the lives of PopJammers everywhere. Read More
In Episode Nine of #Kidtech Season Two, we were joined by Nathan Phillips, Co-Founder and Chief Creative Officer at Technology, Humans And Taste (THAT), a creative agency which has worked on a range of high profile projects in the kids space combining technology, design and play. Read More
At SuperAwesome, we’re committed to ensuring that team members grow and up-skill within their team, and the company as a whole. In this Women in Tech series, we’ll be looking at the career paths of various women working in tech within SuperAwesome — from engineers to product managers to everything in between. Natasha studied Computer Science at university and became a Data Scientist upon graduating. She transitioned into software engineering after 1 and a half years of data science and eventually went on to join SuperAwesome as a Software Engineer for AwesomeAds, the only ad platform built for the global kids industry. Read More
Continuing our interviews with industry leaders and policy makers, in Episode Eight we were joined by Helen Dixon, the Data Protection Commissioner for Ireland, whose remit covers some of the world’s largest technology companies including Apple, Google, Microsoft, Facebook, AirBnB and many more - all headquartered in Ireland. Read More
