How we implemented kid-safe analytics with Amplitude

PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. Because it is aimed at an audience of 7-12 year olds, we take both privacy and compliance extremely seriously. A critical concern for any platform is the product analytics you use to measure and learn. This is never a trivial thing to get right. Deciding what to measure, and how, requires careful thought, but at least you have a massive array of products and solutions to choose from, often with fully-featured SDKs to make implementation quicker and easier. Read More