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Making the internet (and metaverse) safer for kids with free parent verification for all developers

  • Tess Hannah
  • Kidtech ,  News
  • Sep 30, 2021
  • 3 Minutes

We believe that effective parent verification is essential for a safer internet. That's why we're making our KWS solution free for all developers. Read More

5 reasons why youth are key to long-term brand loyalty

  • Tess Hanna
  • Kids Insights
  • Sep 27, 2021
  • 4 Minutes

Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why. Read More

Young Teens: the critical audience your Gen Z strategy is failing to reach

  • Tess Hanna
  • Kids Insights
  • Aug 30, 2021
  • 4 Minutes

Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More

How KWS is solving parent verification for developers with young audiences

  • Tess Hanna
  • Developers
  • Aug 6, 2021
  • 4 Minutes

Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers. Read More

Generation Media’s Dean Weller on navigating today’s kids media sector

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jul 22, 2021
  • 4 Minutes

What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media's Dean Weller shares his take. Read More

The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jul 12, 2021
  • 5 Minutes

Learn more about how the kids and family content ecosystem has evolved and what this means for brands and developers. Read More

Why both paid and earned influencers are essential to your youth digital strategy

  • Tess Hanna
  • Kids Insights
  • Jul 7, 2021
  • 4 Minutes

Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More

3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jun 24, 2021
  • 4 Minutes

Improve your digital engagement strategy with these three insights on youth digital purchasing behaviors from gohenry's Alex Zivoder. Read More

Developing a gaming strategy for young audiences: 3 learnings from our partnership with DreamWorks Animation

  • Tess Hanna
  • News
  • Jun 14, 2021
  • 5 Minutes

Learn why a gaming strategy is essential for entertainment studios, how we brought Spirit Untamed into the gaming ecosystem, and key learnings for entertainment brands to create immersive in-game experiences. Read More

4 insights from former Nickelodeon President Cyma Zarghami on how kids form personal connections with content

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • May 27, 2021
  • 3 Minutes

Learn four insights on the kids’ content landscape and why it is important to build authentic and emotional connections with young viewers. Read More

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