Kids are a critical audience for entertainment brands. SuperAwesome's CEO, Dylan Collins, shares why streaming service platforms need to earn their respect and trust to remain in the family living room. Read More
Learn how companies that have predominantly engaged with children through linear television can adapt to new digital markets. Read More
FLoCs, or Federated Learning of Cohorts, are intended to replace some uses of third-party cookies. But how exactly do they work and what do they mean for the kids digital landscape? Read More
This short guide will help your brand develop a mobile creative strategy to reach and engage the influential Young Teen audience. Read More
Learn how your brand can leverage the power of TikTok to engage with Young Teen audiences through safe and effective content. Read More
Learn more about the emerging Roblox metaverse and what this means for brands and content developers. Read More
Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences. Read More
Kids’ and families’ digital behaviors have changed in the aftermath of an unprecedented year. In today’s screen-dominated world, 57% of 7-9 year olds prefer gaming to watching any kind of TV. And digital channels are more than just popular entertainment sources — they have also become trusted discovery platforms… Read More
A gaming strategy is now essential for brands to engage with young audiences We’ve been tracking kids’ ever increasing engagement with the gaming space for years now, most recently in our 2020 report How The Kids Gaming Ecosystem Has Changed. Two things are clear: kids are spending more time… Read More
Online safety, privacy, and kindness matter to kids. In both the US and the UK, the majority of kids say that they are worried about staying safe on social media apps.1 As part of our Safer Internet Day celebrations and activities, we asked kids to share their online safety… Read More
