Kids’ and families’ digital behaviors have changed in the aftermath of an unprecedented year. In today’s screen-dominated world, 57% of 7-9 year olds prefer gaming to watching any kind of TV. And digital channels are more than just popular entertainment sources — they have also become trusted discovery platforms… Read More
A gaming strategy is now essential for brands to engage with young audiences We’ve been tracking kids’ ever increasing engagement with the gaming space for years now, most recently in our 2020 report How The Kids Gaming Ecosystem Has Changed. Two things are clear: kids are spending more time… Read More
Online safety, privacy, and kindness matter to kids. In both the US and the UK, the majority of kids say that they are worried about staying safe on social media apps.1 As part of our Safer Internet Day celebrations and activities, we asked kids to share their online safety… Read More
It’s no secret that a youth digital engagement strategy is a must for brands. Kids (age 12 and under) and Young Teens (ages 13-15) are spending more time online than ever before and playing an important role in household purchasing decisions. Brands must find safe and effective ways to engage these audiences. Read More
Each year, SuperAwesome celebrates Safer Internet Day (SID), a global, community-led observance dedicated to fostering a better internet for all. Making the internet safer for kids is the driving force behind our company and, with screen time at an all-time high for kids and Young Teens due to Covid-19, this purpose matters now more than ever. Read More
The ultimate digital renegades, kids (age 12 and younger) and Young Teens (ages 13-15) are playing by their own rules. These audiences are finding multifaceted ways to interact with trends — and these online behaviors are shaping the entire digital media landscape. Read More
This year, with screen time at an all-time high for kids and Young Teens (due to Covid-19), brands will continue to rely on influencers to get the word out about their products. In fact, influencer content appears within 56% of the top 10 YouTube content themes* watched by kids. Read More
SuperAwesome’s Kids Social Video (KSV) is used by over 150 leading brands to reach kids and families through safe contextual advertising on YouTube and beyond. Without a platform like KSV, advertisers run the risk of wasting budget on irrelevant or unsafe content. Read More
Editors note: Each year, Dylan Collins, CEO of SuperAwesome, shares his top predictions for the kids digital media space. Keep reading to learn more about what shifts you can expect to see in 2021, and how companies should prepare for these changes. Read More
At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for children’s privacy and digital safety, we also work to help agencies, brands, and developers protect children and Young Teens online through educational resources and insights. Read More