The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More
Looking for an engaged, tech-savvy audience with both spending power and influence? Meet the Older Teens group, made up of millions of 16-19 year olds who may be the most important people that you’re not yet reaching. Older Teens are a distinct audience in a transitional life stage. They’re in… Read More
YouTube is one of the top places to reach teens at scale. In fact, it’s ingrained in their day-to-day lives, with 77% of teens watching videos on YouTube every day.1 Watching online videos is the favorite media activity with teens, regardless of gender, income level, and racial or ethnic group. Read More
Young Teens seek out authenticity and relevance when engaging with brands on the internet. Brands must meet these audiences where they are, including YouTube, TikTok, Instagram & Snapchat. In 2021, the most popular genre of content with teens on YouTube was gaming (49%), edging out tutorials,… Read More
On April 5th, 2022, SuperAwesome took part in the inaugural IAB PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. At the event, our Managing Director of SuperAwesome Gaming, Nick Walters, and Chief Revenue Officer, Ben Zagorski led… Read More
What is Safer Internet Day? Safer Internet Day (SID) is a global initiative to promote the safe and positive use of digital technology for young audiences. The event is coordinated in the UK by the UK Safer Internet Centre and is celebrated in over a hundred… Read More
Influencers are crucial for an effective youth digital engagement strategy. For brands, simply having a social media presence is not enough to safely reach young audiences. Instead, companies need to leverage the power of influencers to build genuine connections with kids and Young Teens. Social media influencers can increase brand… Read More
Note: These predictions were originally published on Kidscreen. Our CEO, Dylan Collins once again shares his predictions about the biggest shifts developing in the world of kids technology, digital media, and entertainment for the year ahead. For a look back into 2021,… Read More
The pandemic has transformed the way that young audiences socialize and consume entertainment, with kids’ daily screen-time doubling in the US when lockdowns began. Overnight, every brand became a youth and family brand, with a responsibility to protect young audiences in digital environments. With a constant… Read More
Kids are spending more time online than ever before. Rather than trying to lock children out, digital services should welcome them. This means that developers must ensure that their experiences are ready for younger players. Children’s data privacy laws are complex and vary globally. In some cases, developers may even… Read More
