For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More
As a brand you’d be hard-pressed not to have metaverse envy, given all the breathless reporting in the media about super-cool custom experiences created by top brands in luxury goods, sportswear, fast food franchises,… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More
Looking for an engaged, tech-savvy audience with both spending power and influence? Meet the Older Teens group, made up of millions of 16-19 year olds who may be the most important people that you’re not yet reaching. Older Teens are a distinct audience in a transitional life stage. They’re in… Read More
YouTube is one of the top places to reach teens at scale. In fact, it’s ingrained in their day-to-day lives, with 77% of teens watching videos on YouTube every day.1 Watching online videos is the favorite media activity with teens, regardless of gender, income level, and racial or ethnic group. Read More
Young Teens seek out authenticity and relevance when engaging with brands on the internet. Brands must meet these audiences where they are, including YouTube, TikTok, Instagram & Snapchat. In 2021, the most popular genre of content with teens on YouTube was gaming (49%), edging out tutorials,… Read More
On April 5th, 2022, SuperAwesome took part in the inaugural IAB PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. At the event, our Managing Director of SuperAwesome Gaming, Nick Walters, and Chief Revenue Officer, Ben Zagorski led… Read More
What is Safer Internet Day? Safer Internet Day (SID) is a global initiative to promote the safe and positive use of digital technology for young audiences. The event is coordinated in the UK by the UK Safer Internet Centre and is celebrated in over a hundred… Read More
Influencers are crucial for an effective youth digital engagement strategy. For brands, simply having a social media presence is not enough to safely reach young audiences. Instead, companies need to leverage the power of influencers to build genuine connections with kids and Young Teens. Social media influencers can increase brand… Read More
