In the latest episode of our #Kidtech podcast, Dylan Collins, CEO of SuperAwesome, sat down with Isaac Larian, CEO and Founder of MGA Entertainment, for a lively discussion about MGA Entertainment and the wider toy business in 2020, the effects of a changing digital landscape on physical play,… Read More
Kids engage with the world in a more interactive way than adults. To capture their attention, branded experiences need to incorporate that interactivity. The most effective and memorable way to accomplish this is by creating playable experiences, also known as mini games. The majority of kids that we’ve spoken to… Read More
Old enough to cultivate their own opinions and spending power, but young enough to draw upon parental budgets, the 13-15 audience has quietly become the most influential household audience in the world. In our recent report, The emergence of the 13-15 market: the world’s most powerful household influencers, we… Read More
It is increasingly important for publishers to be aware of the legal implications of failing to comply with the Children’s Online Privacy Protection Act (COPPA). In recent years, the Federal Trade Commission (FTC) has become more assertive in addressing violations of children’s online privacy, especially for… Read More
MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More
Covid-19 remains a huge feature in PopJammers’ lives, but there are strong gaming and social trends that are helping them feel creative and connected. We create monthly trend reports, thanks to the kids that use our PopJam platform, which allows us to give an overview of the last… Read More
Keeping up with the latest kids’ privacy requirements on social video platforms can be frustrating and confusing for content creators. Further complicating an already complex landscape, Google and YouTube’s record settlement with the Federal Trade Commission (FTC) resulted in changes to its platform and required many creators to rethink their approach to content. In Part One of this series, we broke down three core learnings from the 2019 settlement. In Part Two, we took a deeper look into what has changed on YouTube since last year. Read more to learn more about how these changes affect content creators, as well as best practices you can follow to ensure your videos and channel are kid-safe. Read More
At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for kids’ digital safety, we also work to help agencies, brands, and developers protect children online through insights and educational resources. Privacy laws around the… Read More
Today’s kids are growing up in a hyper-connected and complex world. They have endless information at their fingertips, accessible from anywhere at any time. They shop, game, and socialize online in ways that previous generations couldn’t even imagine. Accordingly, to best understand them, brands must think beyond the research… Read More
In the summer months, the biggest trends across popular social video platforms reflected the impact of an unprecedented year. With kids and families spending more time at home due to Covid-19, many are turning to their devices for entertainment, with views surging across popular social video platforms. To meet… Read More