Going Supersocial: why brands should care about the emerging Roblox metaverse
Learn more about the emerging Roblox metaverse and what this means for brands and content developers. Read More
5 tips to engage digitally with screen fatigued youth
Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences. Read More
Toy company leaders share how they are navigating their 2021 kids digital strategy
Kids’ and families’ digital behaviors have changed in the aftermath of an unprecedented year. In today’s screen-dominated world, 57% of 7-9 year olds prefer gaming to watching any kind of TV. And digital channels are more than just popular entertainment sources — they have also become trusted discovery platforms… Read More
How SuperAwesome helped MGA and L.O.L. navigate kids and gaming
A gaming strategy is now essential for brands to engage with young audiences We’ve been tracking kids’ ever increasing engagement with the gaming space for years now, most recently in our 2020 report How The Kids Gaming Ecosystem Has Changed. Two things are clear: kids are spending more time… Read More
Safer Internet Day: Kids share their top online safety tips
Online safety, privacy, and kindness matter to kids. In both the US and the UK, the majority of kids say that they are worried about staying safe on social media apps.1 As part of our Safer Internet Day celebrations and activities, we asked kids to share their online safety… Read More
Why an owned media strategy is critical in the kids space (and 3 tips to get started)
It’s no secret that a youth digital engagement strategy is a must for brands. Kids (age 12 and under) and Young Teens (ages 13-15) are spending more time online than ever before and playing an important role in household purchasing decisions. Brands must find safe and effective ways to engage these audiences. Read More
Celebrating Safer Internet Day: how you can make the internet a better place
Each year, SuperAwesome celebrates Safer Internet Day (SID), a global, community-led observance dedicated to fostering a better internet for all. Making the internet safer for kids is the driving force behind our company and, with screen time at an all-time high for kids and Young Teens due to Covid-19, this purpose matters now more than ever. Read More
What do the most popular youth trends have in common? 3 critical learnings
The ultimate digital renegades, kids (age 12 and younger) and Young Teens (ages 13-15) are playing by their own rules. These audiences are finding multifaceted ways to interact with trends — and these online behaviors are shaping the entire digital media landscape. Read More
2021’s biggest youth influencer marketing trends and how to apply them to get ahead this year
This year, with screen time at an all-time high for kids and Young Teens (due to Covid-19), brands will continue to rely on influencers to get the word out about their products. In fact, influencer content appears within 56% of the top 10 YouTube content themes* watched by kids. Read More
What is Kids Social Video? An introduction for brands
SuperAwesome’s Kids Social Video (KSV) is used by over 150 leading brands to reach kids and families through safe contextual advertising on YouTube and beyond. Without a platform like KSV, advertisers run the risk of wasting budget on irrelevant or unsafe content. Read More