Reacting to Covid-19, Trolls: World Tour (TWT) is the first major theatrical release to go direct-to-digital. It’s a radical shift in strategy to reach kids and family. Is this a Covid-19 once-off or a trend that will massively disrupt the kids’ movie landscape? Read More
In Episode Three of #Kidtech Season Two, we were joined by Banjo Robinson’s CEO and founder, Kate Boyle. Banjo Robinson is an awesome letter-subscription service featuring a magical cat who travels around the world, sending letters to children from different locations – AKA your child’s magical penpal. Read More
Around the world, stay-at-home orders have led to a dramatic increase in kids consuming digital content, everything from casual games to esports to educational apps to social video. Read More
“I think that we're all going to come out of this situation with kids much, much more connected than before… But it's going to bring with it a greater sense of responsibility in making sure the internet is a safe place for children.” In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company. You can listen on Spotify, iTunes or Soundcloud but the interview transcript is below, for those who prefer to read rather than listen: Read More
In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company. Read More
PopJam is a safe space for kids to express themselves, but Covid-19 content requires careful curation. Read More
Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments. With real-life opportunities for play and education now heavily restricted, new pressures are being placed upon families to find ways to educate and entertain young children. Read More
Everything has changed - what should you do now? Read More
Almost half the world’s children are now at home, potentially for the next six months. This is a short term phenomenon which will have lasting consequences. Our mission is making the internet safer for kids but today we all have a responsibility to step forward and help parents. Every consumer-facing product and service is now a kids and family company. Read More
I wanted to share some of the measures that we’re taking to ensure SuperAwesome’s services remain unaffected by the Covid-19 pandemic. We’re following advice from the authorities in each of our regions. At this point we’ve shifted all of our global teams to working from home, along with implementing additional… Read More