Superawesome Logo
  • Who are you?
    • Advertisers
    • Developers
    • Creators & Influencers
    • Parents & Policy Makers
  • Products
    • AwesomeAds for Advertisers
    • AwesomeAds for Content Owners
    • SuperAwesome Creators
    • Kids Social Video
    • Kids Web Services
    • SuperAwesome Gaming
    • PopJam
  • Certifications
    • KidAware
    • SafeFam
  • Resources
    • Resource Hub
    • Case Studies
    • Blog
    • Engineering Blog
    • Reports
    • Webinars
    • #Kidtech Podcast
  • About Us
    • Company
    • Press Releases
    • Press Coverage
    • Careers & Life at SuperAwesome
  • Contact Us
  • Who are you?
    • Advertisers
    • Developers
    • Creators & Influencers
    • Parents & Policy Makers
  • Products
    • AwesomeAds for Advertisers
    • AwesomeAds for Content Owners
    • SuperAwesome Creators
    • Kids Social Video
    • Kids Web Services
    • SuperAwesome Gaming
    • PopJam
  • Certifications
    • KidAware
    • SafeFam
  • Resources
    • Resource Hub
    • Case Studies
    • Blog
    • Engineering Blog
    • Reports
    • Webinars
    • #Kidtech Podcast
  • About Us
    • Company
    • Press Releases
    • Press Coverage
    • Careers & Life at SuperAwesome
  • Contact Us
  • English
  • Deutsch

Young Teens: the critical audience your Gen Z strategy is failing to reach

  • Kids Insights
  • Aug 30, 2021
  • 4 Minutes

Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More

How KWS is solving parent verification for developers with young audiences

  • Developers
  • Aug 6, 2021
  • 4 Minutes

Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers. Read More

Why brands should use PopJam to enhance their kids social content strategy

  • Kids Insights ,  PopJam
  • Jul 26, 2021
  • 4 Minutes

Learn more about the importance of non-toxic and inclusive social communities and how brands can safely engage kids on PopJam. Read More

Generation Media’s Dean Weller on navigating today’s kids media sector

  • Kids Insights ,  Podcasts
  • Jul 22, 2021
  • 4 Minutes

What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media's Dean Weller shares his take. Read More

The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre

  • Kids Insights ,  Podcasts
  • Jul 12, 2021
  • 5 Minutes

Learn more about how the kids and family content ecosystem has evolved and what this means for brands and developers. Read More

Why both paid and earned influencers are essential to your youth digital strategy

  • Kids Insights
  • Jul 7, 2021
  • 4 Minutes

Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More

3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors

  • Kids Insights ,  Podcasts
  • Jun 24, 2021
  • 4 Minutes

Improve your digital engagement strategy with these three insights on youth digital purchasing behaviors from gohenry's Alex Zivoder. Read More

Developing a gaming strategy for young audiences: 3 learnings from our partnership with DreamWorks Animation

  • News
  • Jun 14, 2021
  • 5 Minutes

Learn why a gaming strategy is essential for entertainment studios, how we brought Spirit Untamed into the gaming ecosystem, and key learnings for entertainment brands to create immersive in-game experiences. Read More

4 insights from former Nickelodeon President Cyma Zarghami on how kids form personal connections with content

  • Kids Insights ,  Podcasts
  • May 27, 2021
  • 3 Minutes

Learn four insights on the kids’ content landscape and why it is important to build authentic and emotional connections with young viewers. Read More

3 ways beauty brands can reach Young Teens with safe video content

  • Kids Insights ,  KSV
  • May 20, 2021
  • 4 Minutes

Beauty brands must create safe video content to reach Young Teen audiences on the digital platforms where they are most likely to engage. Read More

  • Previous
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • …
  • 23
  • Next

Our kids industry newsletters are excellent. Sign up here:

Subscribe

Most popular

#1
The most important 2021 kids trends: predicted by kids
#2
The biggest kids trends for 2020
#3
What do the most popular youth trends have in common? 3 critical learnings
#4
Announcing the next chapter of SuperAwesome: joining Epic Games
#5
The biggest kids trends for 2019

Listen to our #Kidtech podcast:

Kidtech podcast
Dubit’s David Kleeman on the importance of young audiences to the metaverse
Kidtech podcast
How LEGO is tackling the challenges faced by toy companies in 2021
Kidtech podcast
Generation Media’s Dean Weller on navigating today’s kids media sector
Kidtech podcast
The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre
Kidtech podcast
3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors
Kidtech podcast
4 insights from former Nickelodeon President Cyma Zarghami on how kids form personal connections with content
Kidtech podcast
3 ways to improve your digital kids strategy with Jazwares EVP Michael Rinzler
See more

Browse

AwesomeAds
COPPA
Developers
GDPR
Insights
KidAware
Kids Insights
Kids Web Services
Kidtech
KSV
News
Podcasts
PopJam
Rukkaz
Products
  • AwesomeAds for Advertisers
  • AwesomeAds for Content Owners
  • Kids Social Video
  • SuperAwesome Creators
  • PopJam
  • SuperAwesome Gaming
  • Kids Web Services
Certifications
  • KidAware
  • SafeFam
Company
  • Company
  • Careers & Life at SuperAwesome
  • Contact Us
Support
  • Developers
  • Privacy Hub
  • Terms Of Use
  • Modern Slavery

SuperAwesome, the SuperAwesome logo, AwesomeAds, the AwesomeAds logo, SafeFam, ParentGraph, Safe Ad, the Safe Ad logo, PopJam, the PopJam logo, Rukkaz, the Rukkaz logo, KWS, and the KWS logo, are trade marks or registered trade marks of either SuperAwesome Trading Limited or SuperAwesome, Inc., in the USA and elsewhere. All other trade marks are the property of their respective owners.