Why both paid and earned influencers are essential to your youth digital strategy
Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More
3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors
Improve your digital engagement strategy with these three insights on youth digital purchasing behaviors from gohenry's Alex Zivoder. Read More
Developing a gaming strategy for young audiences: 3 learnings from our partnership with DreamWorks Animation
Learn why a gaming strategy is essential for entertainment studios, how we brought Spirit Untamed into the gaming ecosystem, and key learnings for entertainment brands to create immersive in-game experiences. Read More
4 insights from former Nickelodeon President Cyma Zarghami on how kids form personal connections with content
Learn four insights on the kids’ content landscape and why it is important to build authentic and emotional connections with young viewers. Read More
3 ways beauty brands can reach Young Teens with safe video content
Beauty brands must create safe video content to reach Young Teen audiences on the digital platforms where they are most likely to engage. Read More
3 ways to improve your digital kids strategy with Jazwares EVP Michael Rinzler
Learn how to quickly improve your kids digital strategy through differentiating your message, delivering in context, and implementing gaming experiences. Read More
Lack of engagement with kids could trigger a wave of churn for video subscription services later this year
Kids are a critical audience for entertainment brands. SuperAwesome's CEO, Dylan Collins, shares why streaming service platforms need to earn their respect and trust to remain in the family living room. Read More
3 tips to enhance digital and reach kids in a post-Covid world with Chizcomm’s Harold Chizick
Learn how companies that have predominantly engaged with children through linear television can adapt to new digital markets. Read More
How will Google’s FLoCs work with kids digital privacy requirements for advertisers?
FLoCs, or Federated Learning of Cohorts, are intended to replace some uses of third-party cookies. But how exactly do they work and what do they mean for the kids digital landscape? Read More
A creative strategy for Young Teens: 5 ways to engage the most powerful household influencer in the mobile space
This short guide will help your brand develop a mobile creative strategy to reach and engage the influential Young Teen audience. Read More