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Dubit’s David Kleeman on the importance of young audiences to the metaverse

  • Scarlett Cayford
  • Kidtech ,  Podcasts
  • Dec 13, 2021
  • 5 Minutes

Dubit makes games for the metaverse, and has over 20 years experience of creating digital gaming worlds and experiences. The company’s SVP of Global Trends, David Kleeman, recently sat down with us on SuperAwesome’s  #Kidtech podcast to discuss the changing nature of children’s relationship with technology, the emerging… Read More

How LEGO is tackling the challenges faced by toy companies in 2021

  • Scarlett Cayford
  • Kidtech ,  Podcasts
  • Nov 29, 2021
  • 4 Minutes

LEGO is one of the most successful kids brands in the world. LEGO Group’s Regional President of Western Europe, Victor Saeijs recently sat down with us on #Kidtech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences… Read More

Making the internet (and metaverse) safer for kids with free parent verification for all developers

  • Tess Hannah
  • Kidtech ,  News
  • Sep 30, 2021
  • 3 Minutes

We believe that effective parent verification is essential for a safer internet. That's why we're making our KWS solution free for all developers. Read More

5 reasons why youth are key to long-term brand loyalty

  • Tess Hanna
  • Kids Insights
  • Sep 27, 2021
  • 4 Minutes

Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why. Read More

Young Teens: the critical audience your Gen Z strategy is failing to reach

  • Tess Hanna
  • Kids Insights
  • Aug 30, 2021
  • 4 Minutes

Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More

How KWS is solving parent verification for developers with young audiences

  • Tess Hanna
  • Developers
  • Aug 6, 2021
  • 4 Minutes

Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers. Read More

Why brands should use PopJam to enhance their kids social content strategy

  • Tess Hanna
  • Kids Insights ,  PopJam
  • Jul 26, 2021
  • 4 Minutes

Learn more about the importance of non-toxic and inclusive social communities and how brands can safely engage kids on PopJam. Read More

Generation Media’s Dean Weller on navigating today’s kids media sector

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jul 22, 2021
  • 4 Minutes

What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media's Dean Weller shares his take. Read More

The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre

  • Tess Hanna
  • Kids Insights ,  Podcasts
  • Jul 12, 2021
  • 5 Minutes

Learn more about how the kids and family content ecosystem has evolved and what this means for brands and developers. Read More

Why both paid and earned influencers are essential to your youth digital strategy

  • Tess Hanna
  • Kids Insights
  • Jul 7, 2021
  • 4 Minutes

Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More

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Listen to our #Kidtech podcast:

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Dubit’s David Kleeman on the importance of young audiences to the metaverse
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How LEGO is tackling the challenges faced by toy companies in 2021
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Generation Media’s Dean Weller on navigating today’s kids media sector
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The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre
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