A Bittersweet Announcement: It’s Time to Say Goodbye to PopJam  

For over seven years, SuperAwesome has led the way in building and operating non-toxic, kid-focused communities through PopJam. Our aim with PopJam was to create a safe social space made specifically for kids, and we’re proud to say we’ve been able to do that.  After a period of reflection on… Read More

4 Brand Strategies for Entering the Gaming Ecosystem

For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More

Retail & Gen Z Teens: What Brands Need To Know in 2023

The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More

Why Reaching Older Teens Is So Important for Brands

Looking for an engaged, tech-savvy audience with both spending power and influence? Meet the Older Teens group, made up of millions of 16-19 year olds who may be the most important people that you’re not yet reaching. Older Teens are a distinct audience in a transitional life stage. They’re in… Read More