Welcome to the newest season of SuperAwesome’s #Kidtech podcast! In the first episode of Season 5, Dylan Collins, CEO of SuperAwesome, sits down with Emily Horgan, a seasoned independent media consultant with a wealth of experience from Disney and Jetix, to delve into the world of… Read More
Gen Z is unlike any generation before or after, with unique values and motivations that are being actively shaped by both the digital world they grew up in and their real-world experiences. This is a generation facing a unique set of challenges—whether it’s living through a pandemic, spearheading social movements,… Read More
We’re thrilled to announce that SuperAwesome has been named one of the Top 3 Most Effective Independent Agencies by the Effie Awards! The Effie Awards began in 1968, launched by the New York American Marketing Association, as an awards program designed to honor the most effective… Read More
At SuperAwesome, our goal is to make the internet safer for the next generation. Through our KidAware and TeenAware training programs, we help the industry stay informed and up-to-date with current privacy laws, while also achieving the top standards in digital youth… Read More
As the number of branded experiences in digital spaces continues to grow, so does the challenge of authentically connecting with young people in those spaces. This is particularly true for beauty and personal care brands as the next generation transforms the beauty industry with their influence and values. Teens and… Read More
Note: A version of this piece was originally published on Kidscreen. For the fourth year in a row, SuperAwesome CEO Dylan Collins shares his top trends to watch coming in the world of digital media, kidtech, and entertainment for the year ahead. Read More
For over seven years, SuperAwesome has led the way in building and operating non-toxic, kid-focused communities through PopJam. Our aim with PopJam was to create a safe social space made specifically for kids, and we’re proud to say we’ve been able to do that. After a period of reflection on… Read More
For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More
As a brand you’d be hard-pressed not to have metaverse envy, given all the breathless reporting in the media about super-cool custom experiences created by top brands in luxury goods, sportswear, fast food franchises,… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
