With kids screen time on the rise, safe digital playgrounds have never been more critical – and it’s important that kids know they can play a part in making the internet a safer place for everyone. 

That’s why, this Anti-Bullying Week, we’re working closely with our friends at The Diana Award to create inspiring messaging around kindness and helping others. This is our third year of working with The Diana Award on PopJam, and each year we see just how passionate kids are about doing the right thing.

PopJam is our safe social community platform built just for kids. We’ve cultivated a friendly online community for connection and content-sharing, which is a huge part of why kids and parents alike love PopJam. It’s important to keep kids feeling safe, creative, and inspired: we achieve this with AI and human moderation, community rules, and by posting content to promote digital safety and kindness.

What do kids think about online safety? Our PopJam community expresses itself through creative challenges that allow them to share their thoughts and feelings on this very topic.
What do kids think about online safety? Our PopJam community expresses itself through creative challenges that allow them to share their thoughts and feelings on this very topic.

What do kids think about online safety?

We have a unique connection with our PopJammers – we can follow their conversations and see what they are posting about or creating. Each month, we ask them questions to learn more about their interests and thoughts on a variety of topics. We don’t collect any personal information in this process, but it allows us to identify the most meaningful topics and trends among PopJammers.

In October, we asked the PopJam community, “How can we all stop online bullying?”:

  • Globally, the number one answer was by being kind. Kids described this as “being nicer,” “being kinder,” or “being nice to everybody.” 
  • There were also high mentions for “reporting bullies,” “stopping bullies,” and “telling someone,” (which in the UK and Ireland referred mostly to adults and parents).
  • Other mentions included blocking, banning, ignoring, and standing up for yourself and others.

To promote digital safety on PopJam, we continuously remind kids how to report and block inappropriate users. It’s important that we share this information regularly; along with “always be kind”, it’s part of our PopJam Rules to foster a safe and friendly social community.

How are we promoting online safety on PopJam during Anti-Bullying Week?

The theme of 2020’s Anti-Bullying Week is United Against Bullying. Throughout the week, and in partnership with The Diana Award, we’ve shared messaging that focuses on kindness, finding support around you, being an upstander, and celebrating who you are. 

Online pledges, interactive content, quizzes, and creative challenges are just some of the ways PopJammers can find information and inspiration. There is a huge sense of empowerment in taking part in these activities and joining a community online safety movement, especially when kids can play an active role in subjects that are discussed in the classroom. Creating posters and artwork to raise awareness is seen as a major way to connect and communicate with peers. This is demonstrated by the success of The Diana Award’s Anti-Bullying Ambassador Program in schools, especially through lockdown. 

What’s next for our safe social platform?

So far, the response to this initiative has been huge on PopJam. Beyond Anti-Bullying Week, we’ll continue to share messaging and community projects on kindness and digital safety. Continuing to empower PopJammers about anti-bullying is an important part of building and maintaining a safe social media platform for kids.

Where can I learn more about PopJam?

PopJam is our COPPA and GDPR-K-compliant safe-social content platform purpose-built for kids. It’s a safe, moderated community in which kids can engage with their favourite content, influencers, and brands, designed specifically for the safety and data privacy requirements of the under-13 audience.