Report: How The Kids Gaming Ecosystem Has Changed
Download our report to learn more about how under-16s gaming patterns are changing the entire digital media landscape and the actions companies should take to get ahead.
Podcast: Isaac Larian, founder of toymaker MGA Entertainment: “We owe it to children to protect them”
What does a toy business look like in 2020? Isaac Larian shares how he has managed to stay on top of trends in a changing digital landscape.
Designing for kids: a guide to safe playable experiences
Creating playable branded content may sound simple, but it’s easy to get it wrong. Follow these guidelines to create more engaging branded experiences.
The distinct and influential new cohort: what we know about Young Teens
What exactly makes Young Teens so different, and why should brands care about engaging this distinct and influential new audience?
Navigating COPPA for publishers: frequently asked questions
We’ve rounded up some of the most frequently asked questions by publishers to help you better navigate COPPA and the kids digital landscape.
Webinar: The 13-16 market – Young Teens are the world’s most powerful household influencers
Old enough to cultivate their own opinions and spending power, but young enough to be reliant on parental budgets, the 13-16 audience has quietly become the most influential household audience in the world.
Behind the scenes with MediaMath’s SuperAwesome integration enabling kid-safety in programmatic advertising
Learn more about the impetus for MediaMath’s integration with SuperAwesome and how it will help brands and agencies power kid-safe programmatic campaigns.
Report: The emergence of the 13-15 market: the world’s most powerful household influencers
Insights and guidance to reach this distinctive audience.
US – Find The Report Here
Summer 2020 kids trends: TikTok, Among Us, and Adopt Me!
Covid-19 remains a huge feature in PopJammers’ lives, but there are strong gaming and social trends that are helping them feel creative and connected.