Resource Hub: Kids/family creators and influencers

Influencers are a critical part of any kids’ engagement strategy. Make sure you have the tools to make your campaigns kid-safe.

In Episode Ten of #Kidtech Season Two, we were joined by Stephen Sharer, the well known YouTuber whose channel now has almost 8 million subscribers.

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels on the platform, and sponsored collaborations are beneficial to both the influencers and the brands.

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences.