Toys vs. Gaming and the Rise of Influencer Media: 8 Key Trends for Kidtech in 2023
SuperAwesome CEO Dylan Collins shares his top trends to watch coming in the world of digital media, kidtech, and entertainment for the year ahead.
A Bittersweet Announcement: It’s Time to Say Goodbye to PopJam
After reflection on how SuperAwesome can create safer online experiences for kids, we’ve decided to sunset PopJam and re-prioritize the team’s efforts.
4 Brand Strategies for Entering the Gaming Ecosystem
To make lasting connections with young people, brands must plug into the gaming space. Here are 4 ways to reach the youth in and around the gaming ecosystem.
[Infographic] Your Guide to Toys and Young Audiences
To build relationships between young audiences, take note of industry trends to inform your brands in-store and digital strategies. See the UK/US version here, German version here and French version here.
Metaverse for Good: Principles and Best Practices for Brands
SuperAwesome’s work on metaverse activations for multiple brand categories enabled us to develop a set of best practices for brands and developers.
Super Bowl LVI: Bringing Your Brand to the US’ Biggest Family Sporting Event
Our study surveyed US kids and teens on how they plan to enjoy Super Bowl LVI. Read on for our insights about how young audiences feel about the big game.
Retail & Gen Z Teens: What Brands Need To Know in 2023
How are Gen Z teens are influencing retail brands, and what is next for Gen Z and retail brands in 2023? Here’s what you need to know.