Is your kid-directed creator content complaint with YouTube’s guidelines?
Find out what brands need to know, best practices for creator content and practical recommendations for brands when it comes to YouTube’s recent updates
Why both paid and earned influencers are essential to your youth digital strategy
Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers.
2021’s biggest youth influencer marketing trends and how to apply them to get ahead this year
Learn more about the biggest youth influencer marketing trends we anticipate in 2021 and how to apply them to your youth digital engagement strategy.
E-book: 7 Best Practices for Kid-Safe Influencer Marketing
Influencers are a critical part of any kids’ engagement strategy. Make sure you have the tools to make your campaigns kid-safe.
Podcast: #Kidtech Season Two Episode Ten: Stephen Sharer, YouTuber
In Episode Ten of #Kidtech Season Two, we were joined by Stephen Sharer, the well known YouTuber whose channel now has almost 8 million subscribers.
How kids content creator SuperHeroKids works successfully with brands
Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand.
PopJam: Where YouTube creators are building kid-safe content communities
Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t).
As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically curtailed functionality) for its younger users, while YouTube has taken the radical move of switching off comments for any videos created by (or intended for) kids or family users.
SafeFam certification helps brands work more safely with young YouTubers
YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels on the platform, and sponsored collaborations are beneficial to both the influencers and the brands.
Introducing SafeFam: the certification program for young YouTubers
The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences.
