Behind the scenes with MediaMath’s SuperAwesome integration enabling kid-safety in programmatic advertising
Learn more about the impetus for MediaMath’s integration with SuperAwesome and how it will help brands and agencies power kid-safe programmatic campaigns.
We have always been proud of our mission. We’re even prouder to do it with a principles-driven company like Epic Games.
Responding to ongoing shifts in children’s online consumption patterns, WPP is the first company among its peers to set a benchmark for the highest standards in digital privacy and safety for kids.
Today we’re pleased to announce that M12, Microsoft’s venture fund, has taken a stake in SuperAwesome as part of a new round. We typically don’t announce investments but we feel this transaction represents an important milestone.
YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, reaching that audience is filled with risk. This means that for brands, content owners, content creators and others, there is a lack of tools designed for 6-13 YouTube engagement.
The WIT Wonder Women Awards is an annual celebration of the industry’s most remarkable leaders and change-makers. This year, SuperAwesome is extremely pleased to have one of our most remarkable women nominated under the Marketing/Public Relations category.
Introducing #Kidtech: the new podcast series by SuperAwesome interviewing leaders from the digital kids sector
We’re very pleased to announce the launch of our podcast series, #Kidtech, hosted by SuperAwesome CEO Dylan Collins and featuring interviews with the people who are shaping the global digital kids sector.
Five years ago, SuperAwesome was five people in a room in the middle of London. At the time of writing, we’re now 134 people across London, NY, Chicago, LA and SF dedicated to making the internet safer for kids. As part of that commitment, we’re incredibly pleased to announce the appoint of Sheenagh Rogers as our Global HR Director.
A new report compiled by independent research agency Beauhurst and SyndicateRoom has revealed the 100 fastest-growing private companies in the UK. We were delighted to learn that SuperAwesome features in this year’s league table at #64.
As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits.