Resource Hub: Trends and insights

How are Gen Z teens are influencing retail brands, and what is next for Gen Z and retail brands in 2023? Here’s what you need to know.

1 in 4 kids and teens expect all of their friends to watch the World Cup. You can extend the value of your campaigns during the tournament by engaging kids and teens with a multi-platform digital strategy. Download the UK version here and the US version here

Older Teens need an authentic, thoughtful strategy that respects their individuality and growth. Learn how to reach this influential audience here.

When it comes to technology and gaming, Gen Z’s opinion matters. In fact, 85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games. Parents view their children as experts when it comes to choosing which brand to buy and what features are most important. To drive tech purchases, brands should consider the influence kids and teens have over the family unit.

Influencers can increase brand exposure and engagement. Read on below for specific insights on how they can impact your youth digital engagement strategy.

SuperAwesome CEO, Dylan Collins shares his predictions about the biggest shifts in kids technology, digital media, and entertainment for the year ahead.

Learn how you can safely execute an effective youth gaming strategy with this overview of three approaches to gaming integrations.

Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why.

Download our free report to learn how a thoughtful youth engagement strategy will help your streaming brand grow in 2021 and beyond.

UK – Find the report here

US – Find the report here