Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat.
Lack of engagement with kids could trigger a wave of churn for video subscription services later this year
Kids are a critical audience for entertainment brands. SuperAwesome’s CEO, Dylan Collins, shares why streaming service platforms need to earn their respect and trust to remain in the family living room.
Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences.
Exhibited by the explosion of recent popular trends, cross-platform engagement has become the new standard. Learn more about what this means for brands.
Each year, Dylan Collins, CEO of SuperAwesome, shares his top predictions for the kids digital media space. Keep reading to learn more about what shifts you can expect to see in 2021, and how companies should prepare for these changes.
The best way to understand what kids are thinking is to ask kids themselves. So, to predict the biggest kids trends for 2021, we turned to the experts.
Kids’ and Young Teens’ opinions are increasingly important in the household, impacting everything from grocery purchases to holiday shopping and more.
We asked kids to look back at 2020 and share what they thought the biggest kids trends of the year have been. Here’s what they told us.
Kidtech goes behind the scenes with the people and companies shaping the kids digital landscape. We’ve rounded up the top five episodes this year.
Find out what the biggest youth trends were in 2020, what we predict will happen to these trends looking forward, and how your brand can get ahead in the kids digital landscape in 2021.