What exactly makes Young Teens so different, and why should brands care about engaging this distinct and influential new audience?
Old enough to cultivate their own opinions and spending power, but young enough to be reliant on parental budgets, the 13-15 audience has quietly become the most influential household audience in the world.
Insights and guidance to reach this distinctive audience.
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Covid-19 remains a huge feature in PopJammers’ lives, but there are strong gaming and social trends that are helping them feel creative and connected.
Hear from youth specialist Emma Worrollo on how today’s young audiences are consuming content. How should brands be approaching this generation?
Kids’ screen time has increased. Brands should meet kids where they are by incorporating digital spend into their 2020 holiday marketing budget.
Kids’ influence continues to rise, traditional television consumption continues to decline, and coronavirus means that Q4 will be more competitive than ever before.
At the end of Q2, it’s clear that Covid-19 and the Black Lives Matter movement are having a huge impact on the lives of PopJammers everywhere.