SuperAwesome’s work on metaverse activations for multiple brand categories enabled us to develop a set of best practices for brands and developers.
Our study surveyed US kids and teens on how they plan to enjoy Super Bowl LVI. Read on for our insights about how young audiences feel about the big game.
How are Gen Z teens are influencing retail brands, and what is next for Gen Z and retail brands in 2023? Here’s what you need to know.
The parental verification process is new for a lot of parents and guardians, so we’ve compiled these frequently asked questions about how it works.
Older Teens need an authentic, thoughtful strategy that respects their individuality and growth. Learn how to reach this influential audience here.
When it comes to technology and gaming, Gen Z’s opinion matters. In fact, 85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games. Parents view their children as experts when it comes to choosing which brand to buy and what features are most important. To drive tech purchases, brands should consider the influence kids and teens have over the family unit.