
Report: The emergence of the 13-15 market: the world’s most powerful household influencers
Insights and guidance to reach this distinctive audience.
US – Find The Report Here
Summer 2020 kids trends: TikTok, Among Us, and Adopt Me!
Covid-19 remains a huge feature in PopJammers’ lives, but there are strong gaming and social trends that are helping them feel creative and connected.
Youth specialist Emma Worrollo on how brands should approach today’s kids
Hear from youth specialist Emma Worrollo on how today’s young audiences are consuming content. How should brands be approaching this generation?
Podcast: Emma Worrollo, Founder of The Pineapple Lounge
Earlier in the year, we were joined by Emma Worrollo, Founder of The Pineapple Lounge, the research and insights company that helps brands connect meaningfully with kids and families.
How brands can top kids’ wish lists this holiday season
Kids’ screen time has increased. Brands should meet kids where they are by incorporating digital spend into their 2020 holiday marketing budget.
Highlights from our 2020 EMEA Digital Kids Upfronts: key learnings for brands
Kids’ influence continues to rise, traditional television consumption continues to decline, and coronavirus means that Q4 will be more competitive than ever before.
Report: The post-pandemic term: Generation C goes back to school
As families prepare for back-to-school to be as big or bigger than before find out how your brand can own this crucial time.
US – Find The Report Here
Germany – Den Bericht finden Sie hier
Q2 2020 Kids Trends: Covid-19 and Black Lives Matter
At the end of Q2, it’s clear that Covid-19 and the Black Lives Matter movement are having a huge impact on the lives of PopJammers everywhere.
Report: A day in the life of a kid during Covid-19: meet Generation C
The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do?
Podcast: #Kidtech Season Two Episode Seven: Andy Robertson, family and technology journalist (author of Taming Gaming)
In the latest episode of #Kidtech, SuperAwesome CEO Dylan Collins spoke with Andy Robertson, the well-known family and technology journalist and author.