Emmet O’Neill, a well-known app developer and publisher in the kids space (LEGO DUPLO World), speaks with us about the kids app ecosystem and how Covid-19 is driving compelling trends.
Why parental consent unlocks more revenue and opportunities
Kids are spending more time on the internet every day – but the websites and apps they use were primarily designed for use by adults.
At SuperAwesome, we’re focused on making the internet safer for kids. We hire the most talented developers we can find – but more often than not they have little to no experience in our very new sector. So our onboarding process has been designed to turn great software engineers into kidtech engineers, focused on the importance of privacy and children.
If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create barriers to engagement for your easily-distracted young audiences.
Read here some of the lessons we’ve seen developers go through as they build kid-safe functionality for their services.