[Webinar] Meet the Family CTO
Join our tech and consumer electronics webinar to discover:
✓ How the family democracy puts kids in charge of tech for the home
✓ Why brands need to prioritise engaging with younger audiences to drive purchases now while also developing loyalty that lasts a lifetime
What You Need to Know About Safely Reaching Young Teens on YouTube in 2022
To effectively reach Young Teens on YouTube, brands must have a comprehensive understanding of the platform’s policy changes.
[Case study] How Universal Pictures spread the word about ‘The Bad Guys’ by leveraging SuperAwesome’s young audience & family expertise
Universal Pictures was after an effective and creative way to shout about the launch of ‘The Bad Guys’. With a target audience of kids, young teens, and families, Universal Pictures partnered with SuperAwesome and Mediacom to develop a multi-platform digital strategy which took the nuances of engaging young people & families online into consideration.
[Report] How brands can connect with young audiences in the metaverse
Download our free report on creating branded metaverse content that kids, tweens, and Young Teens will want to see. UK here | US here | German here | French here
[Webinar] Toy brands in the evolving metaverse: a panel discussion with Jazwares and Spin Master
Hear leading toy brands discuss how the toy and gaming industries have changed and what they are looking to spend their time and effort on this year and next.
3 Tips for Brands to Consider When Making Appropriate Advertising Disclosures to Young Audiences
To help US brands stay on top of complex privacy laws, we’ve got 3 tips to consider when making appropriate advertising disclosures to young audiences.
Dubit’s David Kleeman on the importance of young audiences to the metaverse
Dubit’s SVP of Global Trends, David Kleeman, recently sat down with us on #Kidtech to discuss children’s relationship with technology and digital media today.
[Report] How brands can enter the youth gaming ecosystem
A guide to leveraging game integrations to reach young audiences easily and safely
How LEGO is tackling the challenges faced by toy companies in 2021
LEGO Group’s Regional President of Western Europe, Victor Saeijs recently sat down with us on #KidTech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences excited about LEGO products in an increasingly digital world.
How the gaming behaviors of young audiences are shaping the entire digital landscape
Learn how online experiences for young people have evolved over time and how your brand should be thinking about reaching these audiences in today’s digital landscape.
