Resource Hub: Kid-safe digital engagement

SuperAwesome CEO Dylan Collins and Kate speak about raising investment for kidtech startups and the effect Covid-19 is having on kids’ subscription services.

In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company.

Today we are pleased to announce the launch of our new KidAware Certificate Program, which allows anyone involved in kids’ digital content or marketing to demonstrate their knowledge of the regulations.

The landscape of kids digital media is ever-changing. The growth has been explosive, supported by the decline of the TV and the advent of new legislations.

Watch this webinar to see SuperAwesome’s predictions for the coming year and stay ahead of the curve as you plan your activities.

Based on field research with many of leading top kids brands and agencies, our 2019 report estimates that the global kids digital advertising market will be worth $1.7b by 2021.

We work to create a kind and caring community on PopJam, SuperAwesome’s safe-social content platform, and a huge part of that is supporting events that spread positive messaging to kids.

In Episode 20 of #Kidtech, Sven Gerjets, Chief Technology Officer of toy giant Mattel, sits with SuperAwesome CEO Dylan Collins in LA to talk about the future of connected toys, the role of AI in play and how nostalgia drives innovation in toy development.  

In Episode 16 of #Kidtech, Will Spence, Global Managing Partner at Initiative, the agency responsible for LEGO’s business globally sits with SuperAwesome CEO Dylan Collins to discuss Will’s vast media agency experience and his thoughts on the future. 

Michael Ouweleen, Chief Marketing Officer for Adult Swim and co-writer of Harvey Birdman, took to the stage at Collision Conference 2019 with SuperAwesome‘s Dylan Collins to discuss the creative direction and strategic leadership needed to achieve multi-platform success.

About six months ago we started work on Rukkaz, a video platform designed for the needs of kids and family content creators. We thought it was a good time to start talking about details. Patrick Frater in Variety was kind enough to spend some time with us and has an excellent summary of our progress and plans.