Resource Hub: Kid-safe digital engagement

Kids’ major online concerns are hackers, bullying and seeing something inappropriate, but we have a lot to learn from their ‘lesser’ worries.

Bjorn Jeffery is a digital strategy and consumer culture advisor who is perhaps best known for his role as founder and CEO of Toca Boca – a play studio that makes digital toys for kids on touchscreen devices. 

PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. 

In episode 12 of #KidTech, Mind Candy’s CEO Ian Chambers sat down with Dylan Collins in London to discuss Mind Candy’s journey after Moshi Monsters.

Three adult platforms (YouTube, TikTok and Fortnite) continue to influence 2019’s kids trends.

At the end of last year we asked the kids that use PopJam, our safe-social platform for under-13s, to predict what they thought the biggest trends of 2019 would be. They predicted that Fortnite, TikTok and YouTube would continue to dominate and they do, influencing all of the key trends we’re seeing in Q1.

Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide.

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Bethany Koby is CEO and co-founder of Tech Will Save Us, a UK-based educational toy startup.  The company’s mission  is to educate and enable future-focused families to experiment creatively with technology.

Under GDPR-K and COPPA you are responsible for any data collection that happens on your site, or by your brand, even if by a third party. These are the questions you should be asking all of your agency partners (e.g. any party that plans your kid-focused campaigns or implements your media).

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Brenda Bisner is the SVP of Content and Business Development at Kidoodle.TV, the ‘safe-streaming’ platform for children. She sat with Dylan in New York to discuss her 18 years in the kids space, the merits of AVOD versus SVOD, healthy screen-time habits and the advantages of human moderation over AI.

In Episode 6 of #Kidtech, Emma Scott, CEO of  Beano Studios, speaks to Dylan Collins about how a long career of disruption has culminated in building a digital platform around the UK’s best-loved and longest-running children’s comic. Beano Studios, a rebellious entertainment network powered by creativity, data and insight, has succeeded  where others have failed, integrating their historic brand into the new digital ecosystem.