Build awesome personalized digital experiences for kids. Our consent management platform does the rest.
175,000 kids go online for the first time every day.¹
As one of the fastest growing and most engaged digital user groups, young people are a critical audience for developers and content creators.
To deliver a great experience for young audiences online, many digital services—including games, educational platforms, and social communities—benefit from the use of personal information to power key features or to enable personalization.
Collecting personal information can be complex under kids’ data privacy laws like COPPA, GDPR-K, and codes of practice like the Age Appropriate Design Code. In order to welcome kids and Young Teens to your service and to enable the best features for them, you may have to obtain the consent of parents and—in some cases—verify that the parent is an adult. This is known as Verifiable Parental Consent (VPC).
Meet Kids Web Services (KWS): a parent verification and consent management platform that makes it easy for you to create safe and compliant digital experiences for kids and Young Teens.
Through simple API calls, your digital service can access:
Parent Verification:
Confirm an adult identity via approved verification methods with best-in-class conversion. Use our optimized consent management flow or integrate parent verification within your existing account system.
Parental Consent Management:
Easily configure and implement the right type of parental consent flows, in order to enable key features in your service for kids and Young Teens.
The KWS Difference:
Improve user experience, maximize conversion:
Minimize friction by plugging into our optimized consent and verification flows and taking advantage of our Parent Graph, the largest and fastest-growing network of pre-verified parents.
Geo-adaptive compliance
KWS technology adapts to the consent age and available methods of verification applicable in the country of your users, enabling you to navigate the complexity of kids’ data privacy laws.
Plug and play
Integration is as simple as an API call to request parental consent to activate your features, and a call-back once consent is given. We handle everything in between.
Make it yours
A multitude of customizable consent flows—including direct notice, opt-out, opt-in, and Verified Parental Consent—and white-label parent portal, hosted by KWS.
See KWS in action: Learn how a leading mobile games developer uses Kids Web Services to enable global, COPPA-compliant, personalized experiences for kids.
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What is Verifiable Parental Consent and why do I need it?
Verifiable Parental Consent is often required for the processing of children’s personally identifiable information (PII) in many parts of the world, including the US, EU, and the UK.
Personally identifiable information includes name, address, geolocation, email address or other contact information, user-generated text or photo/video, and persistent identifiers (like device IDs and IP addresses), many of which are necessary for basic product features.
Both COPPA and GDPR-K require you to take steps to confirm the identity of the parent as part of the process of obtaining consent. Such verification is typically done by checking a parent’s identity via a credit card transaction, social security number, or a review of their identity documents. The process of implementing VPC is onerous for developers and can negatively impact your sign-up flow for new users.
Our plug-and-play KWS platform takes away the complexity and gives you access to the most deployed solution in the market for consent management and verification, optimized over many years and millions of transactions, and powered by our rapidly growing network of pre-verified parents.
