90% of under-16s game
Youth TV viewing has declined +8 hours a week and this screen time has been replaced by gaming. There is a distinct transition of screen time from linear TV to gaming environments – making it essential for your budget planning to make the same shift.
Myth: You need to build a game to participate in the gaming ecosystem
Executing an effective youth gaming strategy can seem complex, but an approach that considers authenticity and amplification will swiftly enable scaled engagement with a fragmented audience.
Game integrations in particular provide brands with highly engaging ways to reach youth gaming audiences without deploying huge resources.Download the report