Gen Z: the family Chief Technology Officer

When it comes to technology and gaming, Gen Z’s opinion matters. In fact, 85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games. Parents view their children as experts when it comes to choosing which brand to buy and what features are most important. To drive tech purchases, brands should consider the influence kids and teens have over the family unit.

Learn more with our additional insights…


Meet the family Chief Technology Officer

Watch our on-demand webinar where we discuss how young people influence family purchasing.

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How brands can connect with young audiences in the metaverse

Our report looks at how brands can create branded metaverse content that young people want to see.

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Google Extends its Ad-Serving Protections to Include Under 18s

Google recently announced its ad-serving protections would include under 18s, meaning that ad targeting based on the interests of teen users is now blocked.

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