On-demand webinarMeet the Family CTO
Watch our tech and consumer electronics webinar to discover:
✓ How the family democracy puts youth in charge of tech for the home
✓ Why brands need to prioritise engaging with younger audiences to drive purchases now while also developing loyalty that lasts a lifetime
How do young people influence family purchasing and what does this mean for brands?
Our new research looks at how parents make decisions on which brands to buy and which features are most important.
We explore at what point children are brought into the purchase decision (spoiler: it’s earlier than you think) and how brands can make sure to be the top choice for family tech purchasing.Watch now