Youth specialist Emma Worrollo on how brands should approach today’s kids
Hear from youth specialist Emma Worrollo on how today’s young audiences are consuming content. How should brands be approaching this generation?
Understand the latest kids trends to shape your social video strategy
By understanding what has recently been popular with young audiences, you can better optimize your current social video strategy.
Webinar: How Generation-C is influencing holiday purchasing for the entire family
We look deeper into findings and solutions for brands to leverage this crucial US holiday season.
Our top tips for brand and kid-safe social video content
It’s possible to engage kids on social video platforms in a way that’s responsible and compliant. Here are some best practices for brands to do it right.
Podcast: Emma Worrollo, Founder of The Pineapple Lounge
Earlier in the year, we were joined by Emma Worrollo, Founder of The Pineapple Lounge, the research and insights company that helps brands connect meaningfully with kids and families.
How brands can top kids’ wish lists this holiday season
Kids’ screen time has increased. Brands should meet kids where they are by incorporating digital spend into their 2020 holiday marketing budget.
One year on: key learnings from the FTC’s 2019 YouTube settlement
In Part One of this three-part series, we’ll dive deeper into last year’s settlement and share actionable takeaways for brands and content creators.
Announcing the next chapter of SuperAwesome: joining Epic Games
We have always been proud of our mission. We’re even prouder to do it with a principles-driven company like Epic Games.
Highlights from our 2020 EMEA Digital Kids Upfronts: key learnings for brands
Kids’ influence continues to rise, traditional television consumption continues to decline, and coronavirus means that Q4 will be more competitive than ever before.