Why parental consent unlocks more revenue and opportunities
At SuperAwesome, we build kidtech. Kidtech exists to make the internet safer for kids by ensuring kid-safe digital products deliver privacy and responsibility by design.
Culture is your company’s entire personality – from HR policies to how you conduct meetings, to work life balance, to mission and values to engagement.
Today we’re pleased to announce that M12, Microsoft’s venture fund, has taken a stake in SuperAwesome as part of a new round. We typically don’t announce investments but we feel this transaction represents an important milestone.
The landscape of kids digital media is ever-changing. The growth has been explosive, supported by the decline of the TV and the advent of new legislations.
Watch this webinar to see SuperAwesome’s predictions for the coming year and stay ahead of the curve as you plan your activities.
Based on field research with many of leading top kids brands and agencies, our 2019 report estimates that the global kids digital advertising market will be worth $1.7b by 2021.
PopJam is our COPPA and GDPR-K compliant, safe-social content platform built specifically for kids. It’s used by hundreds of brands, content-owners and YouTubers to interact directly with under-13s as an alternative to platforms like Facebook, Instagram and Snapchat (which aren’t designed for kids).
In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. We created the KidAware program to help the industry achieve the best possible standards in digital kids marketing.