Empowered by technology and digital media, kids (under 13) and Young Teens (under 16) have become the most critical entry-point for brands seeking to establish long-term brand loyalty. After the age of 16, loyalty is locked in — and these relationships are likely to hold into adulthood, when nostalgia becomes an important driver.

The key to increasing the lifetime value of your customers is understanding the emotional drivers of loyalty in young audiences. Learn more about these drivers, how brands should engage young audiences during the critical loyalty transition period, and how to maintain the loyalty lifecycle.