The distinct and influential new cohort: what we know about Young Teens
What exactly makes Young Teens so different, and why should brands care about engaging this distinct and influential new audience?
Navigating COPPA for publishers: frequently asked questions
We’ve rounded up some of the most frequently asked questions by publishers to help you better navigate COPPA and the kids digital landscape.
Webinar: The 13-15 market – Young Teens are the world’s most powerful household influencers
Old enough to cultivate their own opinions and spending power, but young enough to be reliant on parental budgets, the 13-15 audience has quietly become the most influential household audience in the world.
Behind the scenes with MediaMath’s SuperAwesome integration enabling kid-safety in programmatic advertising
Learn more about the impetus for MediaMath’s integration with SuperAwesome and how it will help brands and agencies power kid-safe programmatic campaigns.
Report: The emergence of the 13-15 market: the world’s most powerful household influencers
Insights and guidance to reach this distinctive audience.
US – Find The Report Here
Summer 2020 kids trends: TikTok, Among Us, and Adopt Me!
Covid-19 remains a huge feature in PopJammers’ lives, but there are strong gaming and social trends that are helping them feel creative and connected.
Ensure kid and brand safety on social video: a guide for content creators
How do recent changes to social video platforms affect online creators? Here are some best practices you can follow to ensure your content is kid-safe.
Kids’ privacy in practice: In conversation with got milk?’s Miranda Abney
We spoke with KidAware certified Miranda Abney, Senior Director, Marketing at got milk?, about her views on kids’ privacy regulations, changes in the food advertising landscape, and more.
Youth specialist Emma Worrollo on how brands should approach today’s kids
Hear from youth specialist Emma Worrollo on how today’s young audiences are consuming content. How should brands be approaching this generation?