Why both paid and earned influencers are essential to your youth digital strategy
Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers.
3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors
Learn three primary insights from gohenry’s Alex Zivoder and our tips to apply these learnings to your youth digital engagement strategy.
Developing a gaming strategy for young audiences: 3 learnings from our partnership with DreamWorks Animation
Learn why a gaming strategy is essential for entertainment studios, how we brought Spirit Untamed into the gaming ecosystem, and key learnings for entertainment brands to create immersive in-game experiences.
Case Study: How the BBC used SuperAwesome to effectively reach kids for their BBC iPlayer streaming service.
The BBC, a leading entertainment provider, was looking for a multi-platform partner that shared its safety and compliance ethics when it came to engaging under-16 audiences online.
[Webinar] Game On: engaging with under-16s in the gaming ecosystem
How are youth approaching gaming and how can your brand engage with them safely and effectively? Get an overview of the under-16 gaming ecosystem, insights into what’s trending now and get practical advice on how you can use gaming as a kid-safe marketing tool.
[E-book] How brands should prepare for post-Covid engagement with youth audiences
3 predictions for the new normal and actions to remain competitive
4 insights from former Nickelodeon President Cyma Zarghami on how kids form personal connections with content
Learn four insights on the kids’ content landscape and why it is important to build authentic and emotional connections with young viewers.
3 ways beauty brands can reach Young Teens with safe video content
Beauty brands must create safe video content to reach Young Teen audiences on the digital platforms where they are most likely to engage.
3 ways to improve your digital kids strategy with Jazwares EVP Michael Rinzler
Learn how to quickly improve your kids digital strategy through differentiating your message, delivering in context, and implementing gaming experiences.