Is your kid-directed creator content compliant with YouTube’s guidelines?

SuperAwesome is here to help!

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YouTube’s Quality Principles: What you need to know, best practices for creator content + practical recommendations for brands

YouTube’s recent updates to its kids and family creator content guidelines aim to bring high-quality content to users, while deprioritizing low-quality videos from YouTube creators.

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SuperAwesome has long championed the need for brands and creators to foster a safe, positive, and engaging digital environment for children when undertaking child-directed influencer marketing.


Learn about SuperAwesome Creators

To stay on top of these changes and improve the chances of your influencer or creator content being promoted by YouTube’s algorithm, the SuperAwesome Creators team will help make sure your influencer marketing positively contributes to children’s online experiences, and complies with YouTube’s guidelines.

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Download our YouTube Creator Quality Principles guide

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According to YouTube’s guidelines, for influencer content to be considered high-quality, it must promote at least one of the following principles:

To ensure that YouTube creator content aimed at young audiences is high-quality, SuperAwesome recommends that brands carefully select talent capable of creating enriching content to teach, entertain, and inspire kids.