[Case study] How Universal Pictures spread the word about ‘The Bad Guys’ by leveraging SuperAwesome’s young audience & family expertise
Universal Pictures was after an effective and creative way to shout about the launch of ‘The Bad Guys’. With a target audience of kids, young teens, and families, Universal Pictures partnered with SuperAwesome and Mediacom to develop a multi-platform digital strategy which took the nuances of engaging young people & families online into consideration.
Hear leading toy brands discuss how the toy and gaming industries have changed and what they are looking to spend their time and effort on this year and next.
At the IAB PlayFronts, SuperAwesome’s Nick Walters and Ben Zagorski presented on how brands are creating immersive experiences in the metaverse.
SuperAwesome celebrates Safer Internet Day 2022 by spreading awareness and sharing the messaging on PopJam, our moderated platform for under 13s.
Influencers can increase brand exposure and engagement. Read on below for specific insights on how they can impact your youth digital engagement strategy.
SuperAwesome CEO, Dylan Collins shares his predictions about the biggest shifts in kids technology, digital media, and entertainment for the year ahead.
A SuperAwesome perspective on best practicesfor influencer marketing, social media, and in-game content in the US
To help US brands stay on top of complex privacy laws, we’ve got 3 tips to consider when making appropriate advertising disclosures to young audiences.