Resource Hub

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[Report] How brands can connect with young audiences in the metaverse

Kid-safe digital engagement

[Webinar] Toy brands in the evolving metaverse: a panel discussion with Jazwares and Spin Master

Kid-safe digital engagement

[Case study] How the top entertainment brand for kids, Nickelodeon, increased show viewership and engagement with AwesomeAds and Kids Social Video

Kid-safe digital engagement

[Case study] How Penguin Young Readers increased brand engagement with their youth audience

Kid-safe social

Trends and insights

Young Teens: the critical audience your Gen Z strategy is failing to reach

Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat.

Kid-safe digital engagement

How the gaming behaviors of young audiences are shaping the entire digital landscape

Learn how online experiences for young people have evolved over time and how your brand should be thinking about reaching these audiences in today’s digital landscape.

Developers

How KWS is solving parent verification for developers with young audiences

Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers.

Kid-safe digital engagement

Generation Media’s Dean Weller on navigating today’s kids media sector

What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media’s Dean Weller shares his take.