In Episode 19 of #Kidtech, Craig Donaghy, Head of Community Insight at PopJam (SuperAwesome’s kid-safe community platform) and Sam Clough, a leading family consultant, discuss how kids actually think about online safety.
In Episode 18 of #Kidtech, Darran Garnham, CEO of MTW Toys, Europe’s main distributor of Thinkway toys, joins SuperAwesome CEO Dylan Collins in London to discuss entertainment licensing, digital and physical toys, his angel investment in Calm and some of the history behind Mind Candy. A wide-ranging conversation covering the past, present and future of the kids sector.
SuperAwesome is pretty unique: we are pioneering the kidtech sector with an array of products at different maturity stages, and our engineers work seamlessly across the full stack. The concept of “production readiness” is highly influenced by the product we make, and by the culture and the people involved in designing, developing and maintaining the code.
Location-based games are poised for massive growth. This segment of the market is estimated to reach $285 billion in value by 2023. Not to be outdone, game developers (and tech giants) are weighing in with ever-more immersive experiences.
At SuperAwesome, we’re committed to ensuring team members grow and up-skill within their team, and the company as a whole. Anna Birchall joined SuperAwesome as an intern in 2015, and became Head of Publisher Development in 2017. Since then, her appetite for knowledge and technical nous have caused her to pivot into Product Management. Here, she talks about how her career direction changed, and what she does every day to make the internet safer for kids.
Stuart Dredge, freelance journalist and writer for Music Ally, Observer and The Week Junior, joins SuperAwesome CEO Dylan Collins to discuss the children’s app landscape, kids gaming, and kids news.
Scrunchies are back, TikTok dance challenges are now YouTube entertainment, and Old Town Road is your new favourite song.
Chasing millions of installs is not the sole measure of success – how long users spend in your app and how often they come back is equally important. Push notifications are one of the most effective ways of increasing an app’s user engagement and retention rates.