Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand.
Last week Google announced an update to their policies for kids’ apps in the Google Play store, with significant impact on kids’ publishers.
PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience.
In episode 12 of #KidTech, Mind Candy’s CEO Ian Chambers sat down with Dylan Collins in London to discuss Mind Candy’s journey after Moshi Monsters.
Today, we’re unveiling KidSwitch, a new piece of technology which automatically detects whether the user engaging with content is a child (or an adult) without the need for an age-gate.
Demian Falestchi, CEO and Co-Founder of Kids Corp, Latin America’s leading kids advertising platform, recently sat down with Dylan in New York.
Demian talks about the LatAm digital kids ecosystem, how TV decline there compares to other regions, tackling the issues around YouTube, and his predictions for the future.
Data is a currency. Before May 2018, users — who provide or create this data in the first place — were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily.