The emergence of the 13-16 market: the world’s most powerful household influencers

Insights and guidance to reach this distinctive audience.

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under 16s market house influencers

Young Teens (13-16) have become a distinct and influential household audience driving over $61B in annual spending

In this report you will learn:

  • Why the impact and influence of Young Teens makes them an essential new audience
  • How the changing scope of digital privacy laws impacts existing strategies 
  • The key behaviors you need to demonstrate when communicating with this segment 
  • The ultimate formula for superior Young Teens engagement

Download our latest report for actionable insights into engaging with this exciting cohort.

Selected Findings


Young Teens are the ultimate household influencers

Old enough to cultivate their own opinions and spending power, but young enough to be reliant on parental budgets, the 13-16 audience has quietly become the most influential household audience in the world.


Digital privacy laws are evolving beyond compliance

Digital privacy used to be an abstract concept; now it’s a regular topic of conversation. Socially-motivated and aware Young Teens are driving this conversation.


Reaching Young Teens requires a different approach

Many brands default to an aspirational marketing model, believing that if they target 16-24s, Young Teens will follow. But Young Teens are a distinct cohort with their own preferences and behaviours, and if you alienate them with inauthentic messaging, you’ll lose their loyalty forever.

Find out why Young Teens are different!