The emergence of the 13-16 market: the world’s most powerful household influencers
Insights and guidance to reach this distinctive audience.
Selected Findings
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Young Teens are the ultimate household influencers
Old enough to cultivate their own opinions and spending power, but young enough to be reliant on parental budgets, the 13-16 audience has quietly become the most influential household audience in the world.
![16_security_lock_512](https://www.superawesome.com/wp-content/uploads/2020/08/16_security_lock_512.png)
Digital privacy laws are evolving beyond compliance
Digital privacy used to be an abstract concept; now it’s a regular topic of conversation. Socially-motivated and aware Young Teens are driving this conversation.
![02_startup_launch_512](https://www.superawesome.com/wp-content/uploads/2020/10/02_startup_launch_512.png)
Reaching Young Teens requires a different approach
Many brands default to an aspirational marketing model, believing that if they target 16-24s, Young Teens will follow. But Young Teens are a distinct cohort with their own preferences and behaviours, and if you alienate them with inauthentic messaging, you’ll lose their loyalty forever.