In Episode 15 of #Kidtech, Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform) and Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector discuss the topic of family democracy and children’s influence on purchasing.
About six months ago we started work on Rukkaz, a video platform designed for the needs of kids and family content creators. We thought it was a good time to start talking about details. Patrick Frater in Variety was kind enough to spend some time with us and has an excellent summary of our progress and plans.
RISE Conference 2019: How kids are disrupting the internet and why Big Tech needs to invest in kidtech
In 2018, kids were 40% of all new internet users globally. Across the world, new laws for kids privacy, screen-time and online identity are being passed in reaction to this trend. This has significant impacts for the world’s biggest technology companies.
Kids’ major online concerns are hackers, bullying and seeing something inappropriate, but we have a lot to learn from their ‘lesser’ worries.
Bjorn Jeffery is a digital strategy and consumer culture advisor who is perhaps best known for his role as founder and CEO of Toca Boca – a play studio that makes digital toys for kids on touchscreen devices.
Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand.