Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t).
As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically curtailed functionality) for its younger users, while YouTube has taken the radical move of switching off comments for any videos created by (or intended for) kids or family users.
Three adult platforms (YouTube, TikTok and Fortnite) continue to influence 2019’s kids trends.
At the end of last year we asked the kids that use PopJam, our safe-social platform for under-13s, to predict what they thought the biggest trends of 2019 would be. They predicted that Fortnite, TikTok and YouTube would continue to dominate and they do, influencing all of the key trends we’re seeing in Q1.
Hosted in the Radio Waves building in New York – the original home of Nikola Tesla – Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group.
Working at SuperAwesome often means working with super talented people based thousands of miles away from you (we have offices in London, NYC, Chicago and LA, as well as joint ventures in Singapore, Australia and LatAm). We try to remove location bias in all that we do, but it’s not always easy, especially in the context of meetings and brainstorms.
In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids think about ecommerce, shopping and retail in general.
Today we’re very pleased to announce our strategic investment into Kids Corp, the leading kids digital company in Latin America.
Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators, who engage with over 150 million children every month.
Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide.
For context, today our kidtech is used by hundreds of companies (and thousands of apps) all over the world to enable safe engagement with over half a billion kids every month. This is 100x bigger than what we were thinking in the beginning.
We were building something which doesn’t exist, in an industry that doesn’t exist, for an audience which wasn’t visible. These are five key lessons we’ve learned along the way.
Kids Web Services (KWS) enables developers to create, build, and manage COPPA/GDPR-K compliant apps and sites aimed at under-13s. As part of operating the KWS SaaS platform within SuperAwesome, we frequently create new databases for our customers, as well as managing several large Postgres databases on RDS.