Last week Google announced an update to their policies for kids’ apps in the Google Play store, with significant impact on kids’ publishers.
PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience.
In episode 12 of #KidTech, Mind Candy’s CEO Ian Chambers sat down with Dylan Collins in London to discuss Mind Candy’s journey after Moshi Monsters.
Today, we’re unveiling KidSwitch, a new piece of technology which automatically detects whether the user engaging with content is a child (or an adult) without the need for an age-gate.
Demian Falestchi, CEO and Co-Founder of Kids Corp, Latin America’s leading kids advertising platform, recently sat down with Dylan in New York.
Demian talks about the LatAm digital kids ecosystem, how TV decline there compares to other regions, tackling the issues around YouTube, and his predictions for the future.
Data is a currency. Before May 2018, users — who provide or create this data in the first place — were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily.
Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t).
As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically curtailed functionality) for its younger users, while YouTube has taken the radical move of switching off comments for any videos created by (or intended for) kids or family users.
Three adult platforms (YouTube, TikTok and Fortnite) continue to influence 2019’s kids trends.
At the end of last year we asked the kids that use PopJam, our safe-social platform for under-13s, to predict what they thought the biggest trends of 2019 would be. They predicted that Fortnite, TikTok and YouTube would continue to dominate and they do, influencing all of the key trends we’re seeing in Q1.
Hosted in the Radio Waves building in New York – the original home of Nikola Tesla – Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group.