Why parents control the next phase of growth for game developers and digital services owners

Why parental consent unlocks more revenue and opportunities

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Report Book Cover KWS

About The Report

Kids are a huge audience for games, and this audience is only getting bigger. Covid-19 has increased their activity by 50%.

Parents are the gatekeepers for this highly influential audience. Where before, parental tools might have been considered an unnecessary cost, it’s now clear that they unlock both revenue and engagement.

In the report, you’ll find out how to get ahead of the parent digital revolution, including:

  • How Covid-19 has impacted kids’ digital consumption, particularly around games
  • Which apps and sites are setting the standard for engaging both kids and parents
  • How parental consent can increase both revenue and engagement

In terms of their presence and participation, kids have now become an audience that no digital service provider can ignore.