Equipped with a potent combination of peak influence over household spending, as well as considerable spending power of their own, reaching the Young Teen segment should be the top priority for brands who previously targeted the broader teen demographic.
[ifso id=”9219″]
Young Teens display many characteristics that set them apart from their older counterparts. Digging more deeply into the personas that make up this distinct segment enables us to map the complex behaviors that define their loyalty, reactions, and purchase patterns. There are seven personas in total, here’s a snapshot of three
“I am typically the first one to try out new products”
“Brand names really matter to me”
“I trust brands that have a genuine voice”
