How Generation C is influencing holiday purchasing for the entire family
Insight and predictions for brands for the 2020 holiday season
Selected Findings
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Holiday shopping has already started
80% of parents will have started buying gifts by the end of October. Find out where parents are going to shop and how can your brand leverage the early spenders.
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Kids’ wish lists have gone digital
46% of kids want one big present whilst 54% want lots of little presents. Find out what’s at the top of kids’ wishlists this holiday season.
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Holiday spending won’t end with the festive season
70% of kids prefer to receive some form of money as a holiday gift. Find out what your brand needs to do to engage with these key decision-makers to make connections that last.