Key Takeaways
The streaming needs of the whole family outweigh cost considerations, even amidst uncertain economic times.
Kid-related and family content needs* have become even more important in parents’ decisions to stay subscribed to a platform – up by 31% in the US and 24% in the UK since 2021 – outpacing subscription cost which lessened by 9% and 17% respectively.
Half of Gen Zers aged 16-24 say they’re involved in family streaming platform decisions. While some Gen Zers are making their first entertainment purchases at this age, they are still invested in the streaming choices at home.
*Includes encouraging spending more time watching as a family, having great content my child, having specific programs my child wanted to watch, my child asked for it, and wanting my child to be able to stay up to date with current programs
Gen Z is extremely involved in family streaming choices.
Questions: When it comes to these family streaming platforms, who makes the decision about which platform to subscribe to?; When it comes to these family streaming platforms, who makes the decision about what content to watch?
