Retail, Gaming & the Next Generation

The new ways that Gen Alpha & Gen Z are engaging with retail brands

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Learn how to engage youth audiences who are shaping the future of retail.

Kids and teens are a hugely influential retail audience, and gaming is at the epicenter of a new media mix for reaching them. Building strong brand relationships with Gen Alpha and Gen Z necessitates a marketing strategy built around the gaming ecosystem.

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Did you know?


83% of youth have purchase decision-making power


83% of youth play video games


90% of youth watch game-related content


What retailers need to know about the next generation.

SuperAwesome’s new report explores youth audiences’ influence, new digital habits, and values when it comes to retail, and why gaming is one of the best ways to reach them.
✓ Learn why Gen Alpha and Gen Z are so important for retailers.
✓ See the new media mix for reaching kids and teens.
✓ Explore six strategies for entering the gaming ecosystem.

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Download our free report to see the latest industry data and strategies.