A day in the life of a kid during Covid-19: meet Generation C

The pandemic is restructuring day parts for 6-16yr olds and creating an entirely new generation. What should you do?

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Book Image: A Day In The Life of A Kid During Covid-19

About The Report

Although short in duration, Covid-19’s impact will shape a generation of kids.

This detailed report examines how Covid has altered the day for 6-16yr olds, from the moment they wake until the time they go to sleep. Although we were expecting to see some pattern disruption, the data indicates a surprisingly high level of lasting behavioral change: meet Generation C.

Download this groundbreaking report to understand:

  • How daily routines have changed for 6-16yr olds
  • Which trends are temporary and which ones are here to stay
  • How to tailor your marketing strategy to respond to Generation C
  • How routines will adjust post-lockdown and back-to-school

Everything has changed. What should you do now?