Key insights inside:
Consider the influence Gen Z has over family tech purchases.
85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games, thinking of them as experts on which brands to buy.
The family CTO’s influence evolves as they age.
Tweens are 20% more likely to drive the decision to buy a device than any other age group. Teens continue to influence family purchases as their financial independence grows.
Connect with Gen Z to build an effective family-focused brand strategy.
Access industry-leading solutions that offer safe digital engagement for both brands and young audiences.
Download our full infographic and learn how to engage with the family’s CTO. Equip your brand with the knowledge to craft campaigns that resonate with Gen Z.
Contact SuperAwesome now to set up a meeting and explore trends we’re seeing for your specific product line.
