The post-pandemic semester: Generation C goes back to school
How brands can support families through the most important back-to-school event yet.
About the report
This year’s back-to-school event is unique: as Generation C goes back to school everything has changed. From e-learning, to purchase planning, to shopping habits, we are seeing many of the shifts brought by Covid-19 having a permanent and drastic impact.
Among all the changes one thing is certain: families eagerly anticipate this year’s back-to-school and want to celebrate it, and you’re invited to the party.
In this report you will learn:
- How back-to-school will be bigger than ever
- How spending will increase this year
- Why kids are the decision-makers
- What you need to do to own the back-to-school space