The post-pandemic semester: Generation C goes back to school

How brands can support families through the most important back-to-school event yet.

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About the report

This year’s back-to-school event is unique: as Generation C goes back to school everything has changed.  From e-learning, to purchase planning, to shopping habits, we are seeing many of the shifts brought by Covid-19 having a permanent and drastic impact.

Among all the changes one thing is certain: families eagerly anticipate this year’s back-to-school and want to celebrate it, and you’re invited to the party. 

In this report you will learn:

  • How back-to-school will be bigger than ever
  • How spending will increase this year
  • Why kids are the decision-makers
  • What you need to do to own the back-to-school space


“As Generation C goes back to school everything has changed”

Get Your Brand Ready For This Back To School Season