The essential kids digital marketing guide for toy companies

Download our report for insights and action points for toy companies to navigate 2021

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Kids are no longer following pre-pandemic digital consumption patterns

While toys and physical play are still an important part of childhood, kids are interacting with screens more than ever before.

To remain competitive, toy companies need to understand and quickly adapt to these changing play patterns.

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In this report you will learn:


What should your 2021 kids digital marketing strategy be

And when are kids consuming the most digital content


How kids’ digital consumption has evolved in the past year

And the effect the Covid-19 pandemic has had on kids’ consumption


The importance of platform and content context in the discovery process

Including a ranking of the most effective platforms


How increased digital adoption has changed the purchase funnel

And how brands can connect the physical with the digital

Brands must choose the right platforms and content
to spark excitement with young audiences

Download our report for effective recommendations to shape your 2021 digital marketing strategy